2015 marks my 30th anniversary as a professional author and 25th as an independent publisher.

That kind of longevity, in any vocation, is pretty rare, but when it comes to the arts? Writing? Are you kidding? It either shows tremendous faith, an overweening ego…or the simple acknowledgement that there’s nothing else I’m any good at. Or all of the above.

Over the past three decades, I’ve witnessed a lot of changes in terms of technology, trends, the way the publishing business is run. Hell, I’m so old, I can recall a time when it wasn’t embarrassing to call yourself a horror writer and John Updike and Ray Carver represented the high bar in terms of American literature. Jesus, where’s my cane and adult diapers?

In that interval, I’ve seen ’em come and I’ve seen ’em go. One-hit wonders, lighting up the sky like a rogue comet and then exploding, leaving not the slightest trace of their passing. The darlings of the critics and cultural poobahs, earnest scribblers telling their very personal stories of suffering and courage and redemption, seeking applause and acclamation the way a junkie probes for a fresh vein. Their offerings winning all the literary prizes, earning highly coveted media attention, getting their names in lights. Hooray!

Except…where are they now?

I won’t name names (that would be cruel) but how many highly touted scribblers have popped up during my 30-year tenure, sucked up some attention (and sometimes a considerable amount of money) and then faded away? Check out the prize lists since 1985—Pulitzers and Bookers and GGs and Gillers, right down to the regional level: how many of those names are still prominent today, still producing quality work?

Exactly. I’d have to use a quantum calculator to determine the number of “bold new talents” and “exciting voices” that have come down the pike in my professional lifetime. It’s an annual rite, like checking to see if Wiarton Willy can spot his shadow. Never mind that the vast majority of the “stories” these bright, young things are telling are very much their own: fictionalized accounts of their journals and diaries, their pathetic lives laid bare. A love affair gone bad, tender hearts cruelly broken; often one detects a faint whiff of revenge. The only problem is, when you write solely about yourself, sooner or later the material grows stale…or runs out all together.

Which is why the latest “next Margaret Atwood” or “next ______” (your favorite literary icon here) invariably lasts one or two books and is never heard from again.

I’m reminded of the old song that goes: It don’t mean a thing/’til you prove it all night.

True, I think, for any worthwhile endeavor.

The creative life demands a special kind of courage and commitment—it requires a soul-defining leap of faith because there’s no guarantee you’ll be successful, very little chance of your work achieving posterity. Many superb artists have died broke and unknown.

But those who are truly chosen don’t give a whit for fame and fortune, they create for the sheer pleasure of knowing that they are working without restrictions or outside expectations, designing and shaping their efforts to their own specifications and aesthetic purposes. They’re not trying to emulate someone else or jump on a popular bandwagon. Their visions may be personal, unprecedented, bizarre (by popular standards), but there’s a shining brilliance to them, helping them achieve a universality that makes them accessible to people of vastly different geographies, even epochs.

Think Homer. Sophocles. Poe. Baudelaire. Kafka. Picabia.

Authors who defy convention, risk penury, disapprobation, despair.

Vasili Grossman and Friedrich Reck, writing in the face of discovery, imprisonment, death.

And yet they persevered.

So you’ve written a clever poem, a halfway decent short story, posted it on your blog. Six people have “Liked” it. Good for you.

What next?

Are you prepared to sit down tomorrow and the next day and the day after that…until your allotment of days run out? Writing and re-writing, driving yourself to distraction trying to achieve quality, well-crafted prose. The search for improvement, perfection never ceases. I’ll testify to that.

I’ve been in this biz a long time, much longer than most, and it’s still hard, still a challenge every day to summon the courage to walk into my office, plunk myself down and commence work on my latest writing project. As I’ve gotten older, my standards have risen and so the act of composition has become even more challenging and immersive than it was when I first started out. In other words, it doesn’t get easier, kids, it gets harder.

Dreaming about writing doesn’t get you there, promising yourself that you’ll start something serious in November, when National Novel Writing Month rolls around, won’t cut it either. If you’re a writer, a real writer, you can’t wait. As much as the chore of writing depresses and intimidates you, you can’t resist reaching for a pen and putting something down on paper. Anything to fill that blank page, defeating the white silence. Only then is there a sense of fulfillment, completion, our purpose for existing realized.

How does that gibe with your experience?

Are you a dabbler? A hobbyist? A wannabe?

Or do you have the courage to take a great leap…without the slightest notion or concern for what awaits you far below?