I’m not a big fan of Adbusters magazine. I guess I’m what you call an “occasional” reader, picking up a copy whenever I find an issue lying around, leafing through it for anything of interest.
But, to me, right from the start there’s been a miasma of smugness surrounding the magazine, Kalle Lasn & contributors revelling in coming across as hipster despair mongers. Using all the tools in the ad-man’s arsenal (splashy graphics, catchy slogans, minimal substance) to cleverly subvert the corporates at their own game. Mocking and vilifying the consumer mindset while making sure each issue contains at least of couple of subscription cards, not to mention plugs for “approved” gear and cool doodads. Join Team Nihilist, wear “Black Spot” sneakers and feel superior to the rest of the dumb proles in their Nike/Converse/sweatshop apparel.
At times they give the impression of a bunch of black-clad, no logo-ed arseholes who’ll be standing around when the shit finally hits the fan, going: “Nyeah-nyeah-nyeah-nyeah-nyeah. Told you so, motherfuckers!”
I don’t know who’s worse, someone like that or one of those “magical thinkers” so common these days, complete doughheads who believe that technology got us into this mess and, dagnabbit, human ingenuity will get us out again, save us in the nick of time. Just like in the movies.
Where I do agree with Adbusters is that there is a war for reality going on and we have to resist the reassurances and blandishments of capitalism (“Don’t worry, be happy”, “You’re richer that you think”, “You deserve to spoil yourself”, etc.) and see the underlying truths the string-pullers are working so hard to efface. Wipe away the smog of unreality spewed out by the spin doctors and heavily indoctrinated economists and view a world in the midst of another great extinction event. This one largely of our own making.
Ocean currents that have served as the planet’s heating and cooling system for millennia are shifting, prevailing airstreams changing, the climate around the world reacting the environmental impact of the modern industrial era. We’re seeing massive human migrations, desperate people seeking to escape privation, hunger, loss of arable land. Historically, resource scarcity is the one condition guaranteed to provoke conflict; a hungry populace will seek radical solutions the way a drowning man will grasp the point of a sword.
But what can be done? As Charles Eisenstein points out, it’s natural to lose hope, feel completely overwhelmed by the scope of the disaster confronting us. The head knows we’re probably fucked, Earth headed for a massive meltdown…but the heart insists we have to at least try, for the sake of those as yet unborn. And so we feel at odds with ourselves, a fundamental split in our being. What to do?
And, of course, it all comes down to a personal transformation. That is the one aspect of the world we can control. We have the ability to just stop buying, stop craving stuff, more crap. We can divert a small amount of our salaries each month to good causes. We can volunteer, become better citizens, contributing to our community, getting to know our neighbours. We can seek out and support political candidates who recognize the seriousness of our plight and pledge themselves to finding solutions, even if that means forsaking the status quo. We can preach the gospel of thriftiness and frugality to family and friends and we should never miss the opportunity to shame conspicuous consumption, ridicule the pretensions and props of the wealthy and stupid among us.
There’s no such thing as fair play in this war for reality, no Geneva Convention guidelines to follow. There’s too much at stake. The corporates and their shills have their greasy mitts on the levers of power and those of us who still hold out some hope at preserving a semblance of human life on this planet must employ the mindset and tactics of guerrilla warriors since antiquity—speed, stealth, cunning—to achieve our objectives. Nibbling at the edges, gnawing away at the underlying supports and institutional foundations. Sowing seeds of dissent, doubt. Subverting authority, sabotaging power structures. Never failing to offer alternatives, fresh perspectives, while stubbornly withstanding the temptations and treasures dangled before us by our insidious foes.
There comes a time when each of us has to make a choice, balance our current, comfortable lifestyles against a near future where our grandchildren suffer because of their ancestors’ indifference, profligacy, selfishness. Once you make that choice there’s no going back, no compromise possible.
Welcome to the Resistance, comrade.
Now do you have the courage and mental strength to face your final test?
Which will it be: the blue or the red pill…
Photos by Liam Burns