Over the holidays I devoted a considerable amount of thought to what should happen next with Black Dog Press.
So far, my imprint has released eleven books, a couple of limited edition chapbooks…but now what?
I’ve come to the determination that I won’t be publishing anything in 2017—and before the emails and complaints start flying, let me elaborate.
Despite my considerable efforts, Black Dog Press remains a very marginal enterprise. It is a constant struggle to draw attention to my writing when there are so many tomes being published and self-published, churned out like dumb, identical widgets. I want to pursue new methods for advertising my books, trying my best to overcome my aversion to self-promotion (a particularly ugly manifestation of narcissism). I’ve never been an author who haunts forums, always looking for an opportunity to reference my own work, and I’m not much a joiner, if you get my drift. More like your classic lone wolf.
In the past, I’ve sought out other, like-minded indie authors/publishers but, candidly, haven’t found many who take the printed word as seriously as I do. Very few scribes these days produce genuinely original, literary work; their prose is often derivative (fan fiction) or stuck in a genre of little interest to me (zombie, shapeshifter romance, etc.). Sadly, the proliferation of technology, the growing number of publishing platforms, means that the amateurs and wannabes out there can publish all the crap they excrete, with the minimum of editing or critical scrutiny. Pounding their chests and calling themselves writers, having a fit when anyone dares question their professional credentials. As petulant as they are untalented, vicious, rather than visionary.
Sending out review copies doesn’t work—that much has been made clear. Again, too many books, too few good publications (even fewer qualified critics)…and then there are the unnamed rags that want you to buy advertising space before they’ll even consider your book for review. There’s a special red-hot poker in Hell waiting for that scum.
I adamantly refuse to purchase a positive, five-star review from Kirkus or Publishers Weekly. Never, never, never.
What does that leave?
I’ve been looking into hiring a publicist, but that would mean leaving my comfort zone and putting my books, my personality, my face in the hands of a stranger. Granting them permission to do what’s necessary to “raise my profile” (I’m literally squirming as I type those words).
But something has to be done. I’m publishing terrific, intelligent, compelling novels and stories and they’re not getting the attention they deserve. After over 30 years as a professional author, my stature isn’t anywhere near what it should be…and the fault lies with me.
I have to do better at promoting my growing body of work, even if that means trying things I’ve never dared attempt before.
It’s an approach I’ve always shied away from, but there’s no other option.
If I want to continue growing my readership, keep Black Dog Press afloat, I have to cast aside my aversion to, gulp, selling myself to the public.
This isn’t going to be easy…
You undoubtedly have a number of book-lovers on your Christmas list you need to buy for.
And it’s always a dilemma, isn’t it, trying to figure out what a book nerd would like. Let’s face it, everyone’s tastes are different and bibliophiles are a notoriously strange bunch.
But if you’re seeking something quirky, off the beaten track, a truly personal gift, have you given any thought to indie presses?
I can think of a number of excellent small publishers who could use your business.
And, ahem, may I also draw your attention to my little publishing concern, Black Dog Press.
You can peruse my Bookstore page for details on each of my titles—it’s a disparate catalog, featuring mystery, suspense, sci fi, horror…even an old style western.
Support indie artists!
We took a lot of photos on our trip this summer. That’s the curse of digital photography: you can just keeping snapping away, deleting the duds later. Much later…
I won’t be posting many pictures of our trip, but there are bound to be a few, marking the high points of our thirty memorable days in Greece-Turkey-Czech Republic.
Here I am, touching the stones of Homeric-era Troy. Can’t put into words how powerful it felt visiting a place I’d read about since childhood. Glorious!
I also got the opportunity to make a pilgrimage, of sorts, to the grave of one of my literary heroes, Franz Kafka. Sherron snapped this one, then discreetly wandered off, letting me have a few private words with my old Master. No touristas about, no unwelcome intrusions. Special, special moment…
© Cliff Burns (All Rights Reserved)
Three boxes, containing 70 copies of Righteous Blood, have arrived and I’ve already commenced signing books, filling orders, stuffing padded envelopes…and will lug the first load to the post office later this afternoon. The staff there have come to know me well over the years. I think of it as my patriotic duty: helping keep Canada Post solvent (and preventing it from falling into private ownership).
You can get Righteous Blood from me, or save on shipping by ordering it through your favourite indie bookstore or, I suppose if you have to, from an on-line retailer (Kindle and ePub versions are also available).
This one’s a page-turner, or maybe a throat-grabber is more accurate.
A truly terrifying book and my wife’s favourite of all my titles.
Which only goes to show, even the nicest, kindest people can have a dark side…