Over the holidays I devoted a considerable amount of thought to what should happen next with Black Dog Press.
So far, my imprint has released eleven books, a couple of limited edition chapbooks…but now what?
I’ve come to the determination that I won’t be publishing anything in 2017—and before the emails and complaints start flying, let me elaborate.
Despite my considerable efforts, Black Dog Press remains a very marginal enterprise. It is a constant struggle to draw attention to my writing when there are so many tomes being published and self-published, churned out like dumb, identical widgets. I want to pursue new methods for advertising my books, trying my best to overcome my aversion to self-promotion (a particularly ugly manifestation of narcissism). I’ve never been an author who haunts forums, always looking for an opportunity to reference my own work, and I’m not much a joiner, if you get my drift. More like your classic lone wolf.
In the past, I’ve sought out other, like-minded indie authors/publishers but, candidly, haven’t found many who take the printed word as seriously as I do. Very few scribes these days produce genuinely original, literary work; their prose is often derivative (fan fiction) or stuck in a genre of little interest to me (zombie, shapeshifter romance, etc.). Sadly, the proliferation of technology, the growing number of publishing platforms, means that the amateurs and wannabes out there can publish all the crap they excrete, with the minimum of editing or critical scrutiny. Pounding their chests and calling themselves writers, having a fit when anyone dares question their professional credentials. As petulant as they are untalented, vicious, rather than visionary.
Sending out review copies doesn’t work—that much has been made clear. Again, too many books, too few good publications (even fewer qualified critics)…and then there are the unnamed rags that want you to buy advertising space before they’ll even consider your book for review. There’s a special red-hot poker in Hell waiting for that scum.
I adamantly refuse to purchase a positive, five-star review from Kirkus or Publishers Weekly. Never, never, never.
What does that leave?
I’ve been looking into hiring a publicist, but that would mean leaving my comfort zone and putting my books, my personality, my face in the hands of a stranger. Granting them permission to do what’s necessary to “raise my profile” (I’m literally squirming as I type those words).
But something has to be done. I’m publishing terrific, intelligent, compelling novels and stories and they’re not getting the attention they deserve. After over 30 years as a professional author, my stature isn’t anywhere near what it should be…and the fault lies with me.
I have to do better at promoting my growing body of work, even if that means trying things I’ve never dared attempt before.
It’s an approach I’ve always shied away from, but there’s no other option.
If I want to continue growing my readership, keep Black Dog Press afloat, I have to cast aside my aversion to, gulp, selling myself to the public.
This isn’t going to be easy…
Righteous Blood slowly creeps toward publication.
Susan, who’s been handling my interior layout, has delivered a text file for Lightning Source and is currently working on Kindle and ePub versions (to be read on tablets and other devices).
Chris, as you saw from my previous post, has devised another wondrous cover.
Both text and cover files were submitted to Lightning Source two days ago and the book remains in “pre-media”. If there are no glitches (there usually are), a proof of the book will be printed and dispatched to me via courier for close examination. At that point, if all is well, I give the go-ahead for publication, order however many copies I want to sell to booksellers and friends…and from then on, Righteous Blood is officially back in print.
But we’re not quite there. I mentioned previously that the folks at Lightning Source are more than a trifle finicky; their system has very strict specifications and that can be maddening. With previous books, I’ve had to re-submit either the text or cover files two or three times before I got it right. Crossing my fingers I’ve nailed it on this occasion and should know for sure in the next day or so.
Since I began posting about the process of publishing Righteous Blood, I’ve received a number of queries from individuals regarding various aspects of indie/self-publishing. Thought I’d post those questions and my replies for the benefit of all:
Q: You’ve complained various times about the difficulty and complexity of using Lightning Source as your printer—why stick with them when there are other platforms available?
A: Well, you know that old saying about the devil you know…but, really, I suppose I continue to do business with Lightning Source because they produce such lovely, professional looking books, plus they’re the platform that, in my view, promises the best potential access to booksellers around the world. As long as I pay my $12 annual fee, my books remain in Lightning Source/Ingram’s vast catalog, available to anyone who wants to order them, anywhere on the globe. I also like the fact that many mainstream, commercial publishers use Lightning Source as their printer—with over 30 years as a professional writer under my belt, I want all the benefits of high-quality services and standards. My books are created and designed to look identical to (or better than) any title released by traditional publishers. That’s my goal and Lightning Source helps me achieve it.
Q: Have you had any experience with Amazon’s CreateSpace or Lulu.com?
A: No, I haven’t. My understanding is that Lulu is more geared to beginners and amateurs. It’s where you should go if you want to print a few copies of your family history or a collection of your grandmother’s poems (or whatever). CreateSpace seems to produce a lot of stuff I have little use for: fan fiction, erotic shapeshifter romance, the silly shit produced by wannabes and sub-literates. Much of it only available digitally (because it’s so cheap and easy to set up). Both CreateSpace and Lulu are less costly and more user-friendly than Lightning Source, which is why certain kinds of “authors” are drawn to those other platforms. With Lightning Source, there are more hoops to jump through and that tends to discourage non-professionals. I guess that’s yet another reason I use them.
Q: I find the self-publishing process confusing and labor-intensive and I have limited computer skills. Your advice?
A: There is a learning curve and you can expect a great deal of frustration along the way. There are agencies like Upwork, who can provide you with connections to skilled men and women who have extensive experience typesetting and designing books. For a relatively modest fee, they can prep your manuscript so that it is printer-friendly, even set up a cover for you. The more services and help you require, the more expensive it gets. Again, if you’re only publishing a vanity book, something of questionable literary or commercial merit, go to Lulu, get it done on the cheap. You don’t need an ISBN, you’re not looking to get on bookstore shelves, you just want a couple of copies of a title for sentimental reasons.
Q: Even after all this time, do you find there is still a stigma toward self-published books?
A: Undoubtedly, and in my opinion that stigma is well-deserved. Technology and print-on-demand is allowing far too many people to publish their godawful, inept scribbling. It has empowered the wannabes, convinced them that for a few hundred bucks they can be SERIOUS writers. The cult of the amateur has done lasting damage to literature, reducing authors in stature and cultural importance since, after all, “everyone has a book inside them”. That kind of twaddle has enriched creative writing programs (and instructors) for decades.
Q: How much can I expect to spend publishing my book?
A: That varies. If you’re computer-savvy and can handle the set-up yourself, it saves a lot of time and money. Finding and purchasing cover art is another expense—again, if you have some design background, perhaps you could cobble together an eye-catching cover without having to resort to using someone else’s work. My books usually range from $1200-1800 (each), depending on if I’m using my own cover art, the length of the book in question and the number I want printed to sell or send out as promo copies.
Q: How do you promote your books?
A: Short answer: badly. I send out review copies but that’s usually a waste of time. Book reviewers are a dying breed and most of them have a dim view of self-published books, regardless of the quality. Last time I heard, something like a quarter million books are published in North America every year, and self-publishing has only contributed to that deluge. So much crap being printed and so many different forms of entertainment and distractions available to our potential audience. How do you draw attention to your work in that maelstrom? If you figure that one out, you’re on the fast track for a Nobel Prize…
* * *
That’s it for now. If you have any further questions about self-publishing or indie writing in general, drop me a line at firstname.lastname@example.org.
I’d count Gene among my first heroes, along with Bobby Orr, Neil Armstrong and William Shatner (“Captain Kirk”). The Yorkton TV station used to play old Gene Autry serials early Saturday morning and I can recall watching them on our cube-shaped black and white television. Listening to his Texas twang is like a trip down Memory Lane on an air conditioned tour bus with an open bar. Sherron, sadly, does not share my affection for the singin’ cowboy–if she hears “Rudolph The Red-Nosed Reindeer” one more time, she’s going to string me up at high noon.
It’s finally starting feel like Christmas around here. Usually, I’m a lot more excited and pumped for the arrival of St. Nick, but with both of our lads grown up and moved away, there isn’t the same kind of ambience. Ah, well. They’ll both be joining us for the holidays, along with Liam’s wife, Erica, who has learned to tolerate our goofy, stubbornly immature family and their strange antics. This 105-year old house will be rocking with music and laughter.
Frequent visitors to this blog will know that, despite my cruel, cynical outer veneer, I am a sucker for Christmas. This time of year finds me very reflective, emotional and sentimental. It doesn’t last long, thankfully, by New Year’s Day I’m back to my cranky, hard-bitten mindset…but for awhile, a week-ten days, the world doesn’t seem quite as bleak and hopeless.
This year, I think I’ll confine myself to a few words of gratitude directed toward the the Vast Active Living Intelligence System (VALIS) operating in this universe, the timeless, inscrutable force directing and inspiring us, trying to help us achieve our great Destiny. When I’m really on, working at a high level, fully immersed in my writing, I can sense the proximity of that force, that consciousness, feel like I’m part of some eternal, infinite continuum. That is…intoxicating. Nothing like it. It’s why I put up with the physical, mental and psychic pain that accompanies the artistic life, the despair, the anonymity, societal indifference. Anything for a few, fleeting moments of contact/collaboration with the Ineffable.
Throughout autumn, I worked on one short story after another–over eighty (80) pages of prose. Why? There are few decent fiction markets any more and they’re so inundated with submissions, it’s hardly worth the effort of sending anything their way. The short story format is nearly as dead as the dodo…or poetry, for that matter. So why bother? Search me, you’d have to ask my Muse for the answer to that one and she’s famously enigmatic and unhelpful.
I write, therefore I am… (apologies to Rene Descartes).
For me, nothing else matters but words on paper, regardless of the genre, length, marketability, whatever. Just keep my pen moving across the page, the flow of words uninterrupted.
Keep the words coming.
My prayer for the past thirty+ years…and for 2016, as well.
Drop by once in awhile, see where all those words are taking me.
Some very odd soul journeys ahead.
Ligeti is perfect for a
cold late autumn day in
Saskatchewan the first
flakes of snow visible
outside my window
trees audibly creaking
a stiff north wind
oblivious of the
bad news it bears.
© Cliff Burns; 2015
“…these people…want to be considered serious writers; but they have come to believe that they can accomplish this by means of a convenient shortcut. And the industry that produces how-to manuals plays to them, makes money from their hope of finding a way to be a writer, rather than doing the work, rather than actually spending the time to absorb what is there in the vast riches of the world’s literature, and then crafting one’s own voice out of the myriad of voices.
My advice? Put the manuals and how-to books away. Read the writers themselves, whose work and example are all you really need if you want to write. And wanting to write is so much more than a pose. To my mind, nothing is as important as good writing, because in literature, the walls between people and cultures are broken down, and the things that plague us most—suspicion and fear of the other, and the tendency to see whole groups of people as objects, as monoliths of one cultural stereotype or another—are defeated.
This work is not done as a job, ladies and gentlemen, it is done out of love for the art and the artists who brought it forth, and who still bring it forth to us, down the years and across ignorance and chaos and borderlines. Riches. Nothing to be skipped over in the name of some misguided intellectual social-climbing. Well, let me paraphrase William Carlos Williams, American poet: literature has no practical function, but every day people die for lack of what is found there.”
Richard Bausch, in The Atlantic Monthly
Would the posers and wannabes out there PLEASE note: when you’re a real writer, every fucking month is “national novel writing month”.
Now go back to flipping burgers or whatever it is you do, and leave literature to the professionals…the people who, through years of sweat and sacrifice, have earned the right to call themselves authors.
Shame on you for daring to include yourself in their company…
It can be a somber, sobering process, this kind of self-evaluation, and, inevitably, I get around to my writing.
Thirty years as a professional author and not much of a dent made. Black Dog Press, my imprint (described as a “micro-press” on my Saskatchewan business license) barely scrapes by. It’s no coincidence that I usually publish my titles in the early spring, right after the annual check from the Public Lending Rights folks arrives. It just about pays for each new release.
And let’s be honest, my books sell very modestly; outside a small coterie of readers, I am virtually unknown. I sent out something like 45 copies of my last book, Disloyal Son, to newspapers, magazines, assorted literary folk, receiving precisely three polite acknowledgements and no reviews. Not one. One mystery magazine emailed me, thanking me for sending a copy their way and offering to sell me a full-page ad that could maybe/possibly run in the same issue as the review (hint, hint). I didn’t have money for the ad and they didn’t end up publishing a review. It’s the way things work these days. Kirkus Reviews? Publishers Weekly? For the right price you can commission a four-star review and laudatory blurbs…never mind that no one has even glanced at the book in question.
Publishing is a dirty business, there’s no denying it.
And it’s hard to stay positive, to keep on keeping on, when you know the deck is stacked, the marketplace flooded with a quarter million new releases every year, a clammer of dissonant voices begging to be heard, a hellish, caterwauling chorus.
But it’s the work, that joyfulness I feel when everything is clicking, sentences and paragraphs almost being dictated to me, that’s what makes it worthwhile. As long as I’m able to put pen to paper, as long as those words don’t dry up, inspiration fleeing from me, I think I can endure almost anything.
Creation is everything to me. As soon as I’m done a project, I’m ready to move on, tackle another challenge. And that’s why I don’t spend much time mourning the poor sales of my last novel or short story collection, or grind my teeth down to the gums as I watch their rapid plummet to the bottom of Amazon’s sales rankings. Those four-dollar royalty checks? Hey, bring ’em on.
Just…keep the words coming. In good times and bad. Darkness and light. Ecstasy and despair.
Anything but that screaming silence.