Over the holidays I devoted a considerable amount of thought to what should happen next with Black Dog Press.
So far, my imprint has released eleven books, a couple of limited edition chapbooks…but now what?
I’ve come to the determination that I won’t be publishing anything in 2017—and before the emails and complaints start flying, let me elaborate.
Despite my considerable efforts, Black Dog Press remains a very marginal enterprise. It is a constant struggle to draw attention to my writing when there are so many tomes being published and self-published, churned out like dumb, identical widgets. I want to pursue new methods for advertising my books, trying my best to overcome my aversion to self-promotion (a particularly ugly manifestation of narcissism). I’ve never been an author who haunts forums, always looking for an opportunity to reference my own work, and I’m not much a joiner, if you get my drift. More like your classic lone wolf.
In the past, I’ve sought out other, like-minded indie authors/publishers but, candidly, haven’t found many who take the printed word as seriously as I do. Very few scribes these days produce genuinely original, literary work; their prose is often derivative (fan fiction) or stuck in a genre of little interest to me (zombie, shapeshifter romance, etc.). Sadly, the proliferation of technology, the growing number of publishing platforms, means that the amateurs and wannabes out there can publish all the crap they excrete, with the minimum of editing or critical scrutiny. Pounding their chests and calling themselves writers, having a fit when anyone dares question their professional credentials. As petulant as they are untalented, vicious, rather than visionary.
Sending out review copies doesn’t work—that much has been made clear. Again, too many books, too few good publications (even fewer qualified critics)…and then there are the unnamed rags that want you to buy advertising space before they’ll even consider your book for review. There’s a special red-hot poker in Hell waiting for that scum.
I adamantly refuse to purchase a positive, five-star review from Kirkus or Publishers Weekly. Never, never, never.
What does that leave?
I’ve been looking into hiring a publicist, but that would mean leaving my comfort zone and putting my books, my personality, my face in the hands of a stranger. Granting them permission to do what’s necessary to “raise my profile” (I’m literally squirming as I type those words).
But something has to be done. I’m publishing terrific, intelligent, compelling novels and stories and they’re not getting the attention they deserve. After over 30 years as a professional author, my stature isn’t anywhere near what it should be…and the fault lies with me.
I have to do better at promoting my growing body of work, even if that means trying things I’ve never dared attempt before.
It’s an approach I’ve always shied away from, but there’s no other option.
If I want to continue growing my readership, keep Black Dog Press afloat, I have to cast aside my aversion to, gulp, selling myself to the public.
This isn’t going to be easy…
Cooler weather in these parts of late, which has at least partially subdued the massive wildfire (dubbed “the Beast” by one clever wag) raging near Fort MacMurray. A number of mornings we woke to hazy skies and a smoky miasma…and Fort Mac is a significant distance from us, hundreds of miles. Gives you an idea of the scale of the conflagration.
Twenty per cent of the city is destroyed, according to the latest reports. Terrible news but not as horrific as it might have been. And despite the scale of the evacuation, there were no serious snafus, no loss of life, which is a credit to everyone involved. Let’s hear it for those first responders and emergency crews!
Our prime minister insists that now is not the time to lay blame for the inferno, that we should keep all this talk of global warming and climate change on the back burner until the folks of Fort Mac return home and have some sort of rebuilding scheme in place.
So, Mr. Trudeau, we can’t examine the past (yet), but how about the future? How about re-envisioning Fort Mac not as an industrial, fossil fuel hub, but a northern centre for alternative energy? How about factoring in a “green” component to the reconstruction of Fort MacMurray, transitioning it from a polluting, bituminous holdover from the past into a sustainable city of the future? A federal-provincial partnership, an infrastructure project with an actual purpose and end game, rather than merely throwing taxpayer money around. Imagine that…
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Sporadic blog posts for the past month and while some of that was work-related, there were other distractions and developments to annoy me like, for instance, health and dietary adjustments after I was diagnosed as a Celiac. Lousy, shanty Irish genes. So no more gluten for me (farewell Guinness beer, sob). And since I was cleaning up my act anyway, I decided to ditch coffee drinking (strong and over-sugared) and pledge myself to more exercise, a healthier life regime. Which has totally screwed up my daily routine and since I am an obsessive-compulsive this, naturally, led to quite a bit of upheaval and teeth-grinding. Really just starting to come out of it now.
And about time, too. Didn’t I promise I’d be posting about the process of bringing my book Righteous Blood back into print? A rebooted version of one of my most popular efforts, with new cover art, as well as a specially written introduction and notes on each of the novellas.
Step 1: Finally completed edits/proofreading and okayed the final draft last week.
Step 2: Chose my cover art (a recent acrylic painting of mine, titled “Red Skies”).
Step 4: Signed on to Upwork and advertised for a person to handle the interior design/layout of my book. Upwork is a company that allows thousands of freelancers from around the world to post their resumès and hire themselves out on short term jobs relating to their area of expertise. Out of twenty-two possible candidates, I selected Susan, who has had extensive experience with layouts and typesetting, and hired her. She’s already impressed me with her communication skills and her promise to have something to show me later this week. That’s fast work.
Some blokes are lucky—they have the computer and graphic art background that allows them to do their own cover and book design. I am not so fortunate.
And not only that, the publishing platform I use, Lightning Source, is, to my mind, overly complicated, their parameters and specifications very precise. There is no room for error. If you submit text and cover files that fail to meet their inflexible specs, the files are rejected and you have to try again. This will be my ninth project with Lightning Source, I have a long history with them and in the end they do deliver fine-looking books, but they also drive me ’round the bend at times. I’m sure other folks have their own horror stories with Createspace or Lulu…the grass is always greener and all that. My advice is unless you have computer savvy or the resources to hire someone who can do the job, give Lulu a shot first. They’re much more user-friendly and oriented toward service and assistance.
Once I hear from Susan and have a firm idea of the page count of Righteous Blood, I then go back Lightning Source, download their cover template and send that to Chris. He’ll upload his cover design on to that template, tweak it, zip it to me for my approval.
But I’m getting ahead of myself.
I’ve got my cover art, hired my interior layout person.
The book is now officially “in the pipeline”.
Further instalments to come…
For not the first time (and certainly not the last), I find myself apologizing for the lengthy interval between blog posts.
But, as I’ve pointed out previously, when I’m deeply immersed in a project I don’t have the time or energy to blog—so when these long silences (inevitably) crop up, I think you can safely assume I’m up to something.
In this instance, two short stories have been devouring my waking hours. One, “The Grey Men”, is a mystery/suspense tale clocking in at 1900 words, and “Magic Man”, the one I’m just wrapping up, is 8700 words (33 pages) long.
Upon its completion “The Grey Men” struck me as more accessible and genre specific than my usual efforts, so I did something very out of character and actually submitted it to a magazine for consideration. Longtime readers know I swore off that practice ages ago and only rarely offer my short fiction to publications or writing competitions. Why bother with extended (interminable) response times and form rejections when I can just go ahead and release my work either here or over on Scribd? But, I dunno, “The Grey Men” is a solid, convincing story and maybe just this once a perceptive editor will see its merits and snap it up. I’ll let you know.
I tackled “Magic Man”, in all honesty, because I was feeling quite smug and confident after completing “The Grey Men”. I should have known better.
The first draft of “Magic Man” was written back in 1984. I kid you not. It was one of the tales that signalled a shift from narratives centred around myself, my own life experiences, to venturing out into unexplored waters, creating entirely fictional worlds and characters. For that reason, I’ve always had a rather fond view of “Magic Man”, never completely forgot about it. And so, as an exercise, I pulled the one, typed copy of “Magic Man” out of my archives and set to work.
It was torture. First of all, I had to tap in the story, 4-5000 words of it, and that was an excruciatingly slow process because I couldn’t help correcting and doing adjustments as I went along, which really was incredibly stupid and stretched the process out. Dumb, dumb, dumb. Just type the fucking thing in, Cliff, and then start editing. Nope. Finally, got the entire draft on computer…and that’s when it really got difficult.
Obviously, I’m a much better writer now than I was thirty-one years ago. That guy back in 1984, he was still basically a rookie, a kid learning the ropes. So “Magic Man” needed work, lots and lots and lots of work. At the same time, however, I wanted to show respect to the kid, the one I remembered slaving away on this story, really excited about it because he knew it was a step, more like a lurching, uncertain stumble, in a new and different direction. I wanted to recognize that effort, the courage it took to complete “Magic Man”, and so I was also determined to preserve as much of the spirit of the original as possible.
Finally, two weeks later, it’s almost done. Sherron is downstairs reading the copy of “Magic Man” I printed last night. I didn’t tell her (never do) what I’ve been up to so she’s in for a treat. She’ll remember this story very well: after all, it’s one of the first I ever dedicated to her.
If “The Grey Men” falls into the mystery/suspense category, “Magic Man” is a bit more problematic. There are elements of dark/urban fantasy, I suppose, but for the most part it’s a mainstream effort. Realistic setting and scenario. Which will likely make it next to impossible to sell or market the bloody thing. The extended length will factor against it as well. In the old days, I might have sent it to magazines like Cemetery Dance or Midnight Graffiti, but the latter no longer exists and the former has been closed to submissions for ages. I might release the tale as a Kindle “single”, sell it for 99 cents a download, but I’m not sure what that would achieve. I’m very happy with how “Magic Man” turned out and would like to see it presented to readers in an attractive, respected venue.
So let me throw it out there: anybody know of a decent-sized anthology or magazine willing to look at an 8700-word story featuring a “touch of strange”? If so, drop me a line at email@example.com.
400 blog posts? Can that possibly be right? Even with all the long gaps, the periods of time when I’ve completely ignored and shunned Beautiful Desolation?
Amazing. Inconceivable. I think that averages out to 40-45 blog posts a year or around one a week. Not bad for a full-time workaholic author.
Looking back over the years it’s interesting to note the changes in tone and content. I confess I was a very, very angry man when I first started posting on Beautiful Desolation eight-and-a-half years ago—check out a few of those early blog posts and you’ll see what I mean. I was fed up with money-hungry, corporate publishers and their idiotic editors, and the greedy literary agents colluding with them to destroy any chance of interesting, innovative authors getting into print. The publishing biz, especially after the big, multi-national takeovers in the 1980s (something else to thank Ronnie Raygun for), has systemically dummied down the marketplace to the extent that sub-literate, amateur purveyors of fan fiction have a better chance getting their work in book stores and sales racks than the next Don DeLillo or David Foster Wallace. Disgusting, innit? My fury with that situation finally boiled over when a draft of my first novel, So Dark the Night, was rejected by an editor who kept me waiting over a year before delivering the bad news. I penned a very public “fuck off” letter to the industry, a portion of which which was reprinted in “GalleyCat“, an on-line site devoted (mainly) to the New York publishing scene. Folks who responded to my expletive-filled tirade warned me that I’d burned all my bridges and “would never work in this town again”.
But by that point I was beyond caring. I had recently discovered print-on-demand (POD) publishing and immediately recognized that printing had finally caught up with the times and authors now had a relatively inexpensive and efficient way of releasing their own work without involving editors and agents or gate-keepers of any kind. I had self-published my first book, Sex & Other Acts of the Imagination in 1990, but those were the bad, old days of offset printing and all the horrors associated with that. Print-on-demand simplified and streamlined the process…and it also didn’t encumber you with 500 or 1,000 copies of your book to store and inventory (with POD there are no minimum print runs).
Thanks to print-on-demand, my wee imprint, Black Dog Press, was reborn, rejuvenated…and I was a much happier camper.
And so the rants here came a lot less frequently—though topics like the amateurization of the arts and National Novel Writing Month always seem to spark more vitriol—and I settled down, embracing the independent (indie) writing world, feeling empowered and artistically fulfilled, knowing that my work was available to the reading public exactly the way I envisioned it. No middlemen, no interference.
Coming up on ten (10) books later, and I keep doing my thing, making no apologies, kickin’ against the pricks. Older, greyer, a little wiser, a “grand old man” (at 52) of self-publishing/indie writing. Still refusing to pay obeisance to fashions and trends, still refusing to whore my talent, writing what I want to write. Power to the people, motherfuckers!
I’ve got a catalog of excellent books and every single one of them is unique and original and highly literate.
After thirty years as a professional author, I’ve seen ’em come and go but, hey, here I am, still standing, still creating and publishing intelligent, highly crafted prose while many one-hit wonders and flashes-in-the-pan have slipped into obscurity or disappeared altogether. Where are they now?
I’m a “neglected” author, I’m a “cult” author, operating on the fringe, below the radar, working without the slightest desire for fame or monetary reward.
But the main thing is I’m working, staying relevant, productive, thematically and stylistically daring. Consumed by the act of creation.
It will be interesting to read blog post #500 in a couple years’ time.
I wonder how much will have changed, with my writing, the state of the world.
In either case, I can only hope (and pray) it’s for the better.
- Sherron finished “Magic Man” a few minutes after I completed this post and loved it. Just for the record…
I get quite a number of notes from individuals requesting my advice on matters relating to publishing, indie or otherwise.
Recently, two or three people queried me about how to better “monetize” their writing.
Folks, anyone who has spent even a brief period on this site or has read a mere handful of my Tweets would know that I hold such attitudes in absolute contempt.
Trying to break into writing to make money, seeking fame, fortune and bestseller-dumb? Sorry, you’ve come to the wrong place.
If you’re a purveyor of fan fiction, you should have your hands burned off with an acetylene torch. You are the shit real writers scrape off the bottom of their shoes.
If you concoct shapeshifter/paranormal romance you are a literary pornographer. You exhibit Grade Six-level writing and, it’s clear, retain an absolute horror of penetrative intercourse. As Bill Hicks would say: case fucking closed.
If you “lease” your talent to some franchise, averring that your penny dreadful writing subsidizes your “good” stuff, you’re only fooling yourself…and the gods of Literature can be very, very cruel. Regardless of how you rationalize it, you are whoring your Muse, peddling her ass for a fistful of loot. Your self-righteousness, the ferocity of your denials, only reveals the depth of your insecurity, your secret shame. You disgust me.
A twenty-something twat knows fuck all about life and has no right to claim an authoritative view on anything. You are also far too young and insignificant for a memoir. No one gives a shit about the suffering and pain (largely self-inflicted) you’ve endured during your brief existence. Your life is not unique or particularly interesting. You are part of a growing demographic: an egotistic, narcissistic non-entity with delusions of self-importance. There’s a lot of that going around nowadays and no vaccine in sight. Pity…
Demanding correct spelling and competent syntax is not “old school” thinking.
Unless you approach your craft with devotion and seriousness, work tirelessly and daily at improving yourself, you are a dabbler. A wannabe. Your efforts the equivalent of macaroni art: the gold paint may be slightly more gaudy, the noodles more generous, but it amounts to the same, unsightly mess stuck to the front of your fridge.
This blog is dedicated to a higher purpose, a celebration of the power and majesty of the printed word.
There are plenty of sites for people who compose in crayon, scribble on walls or any available surface and congratulate themselves for their artistry.
If that last sentence describes where you’re at, I think you’ve overstayed your welcome.
There’s the door.
Don’t let it hit you on the ass on the way out.
I’m referring to a recent post over at Mediabistro (why do I continue to subscribe to them, they only depress me) crowing that over 235,000 self-published books were released last year. That’s physical books and their digital cousins.
Sturgeon’s Law would have you think 90% of those titles are complete crap but, based on my own investigations, I would say the actual figure is closer to 99.8%. Which means, according to my very rough calculations (I’ve detested math all my life), less than 500 of the aforementioned books are worth even glancing at.
Nearly a quarter million books, only 500 possessing any kind of literary merit. Pretty grim, huh?
But when was the last time you walked through a Chapters or Barnes & Noble book barn? Of the thousands of books your eyes passed over, what percentage looked intelligent enough to warrant a closer look? I’m guessing it was a very tiny proportion. Crap is crap, whether it’s produced by a bad cowboy poet from Dubuque, or issues forth from Random House, with the full weight of their publicity machine behind it.
I’ve just about given up on the big box stores. This past week we were visiting Edmonton and I had the great fortune to spot Old Strathcona Books, a wonderful used book place on Gateway Boulevard. The selection was amazing and the two gals behind the counter friendly and welcoming, real book-lovers, with in-depth knowledge of their wares. My kinda joint.
Get out there and support first rate bookstores like Old Strathcona, marvel at the wide selection of titles they offer, hard to find tomes and marginalia that highlight the diversity of fine fiction available to discriminating readers, unheralded authors waiting to be discovered. Because despite the flood of offal being spewed out these days by traditional publishers and the self-publishing gits, superb works of literature are still being produced…you just have to dig around and search for them.
Don’t be discouraged, steel your nerves and have at it.
The reward, finding a book that changes your perspective, alters the way you think and look at the world, sends seismic shockwaves through your soul and soma, makes all those tireless efforts worthwhile.
I’ve put together a short roster of the best of the best of these queries and my responses (though, in some cases I’ve pared the original question down and added more detail to my replies).
Here are the top ten:
What’s the difference between calling yourself a “self-publisher” and an “independent author”?
In a word, talent. Oh, and professional credentials. Oh, and the seriousness with which you approach your craft.
Before I started my own imprint back in 1990, I’d already received a Canada Council grant and published a good number of tales in various venues around the world. I toiled every day on my writing and though the money was almost nonexistent, I didn’t care, it was all about becoming the best writer I could possibly be. I was focused, obsessed with my work. I created Black Dog Press because I detected a dearth of vision and intelligence among the editors I was dealing with and since I’m the kind of guy who doesn’t take rejection lying down, I decided to empower myself, rather than accept the verdict of dingbats.
Most self-publishers, however, are hobbyists, part-timers, dolts with little knowledge of what entails good writing, they merely want to see their name on a book, regardless if it’s any good. They don’t labor over their work, endlessly polishing and editing, growing and developing as artists. Such notions are beneath them. Some have the decency to confine themselves to giving copies of their amateurish efforts to friends and family and I have no bone to pick with them. It’s the morons who’ve written a memoir about their so-called interesting life or a spin-off novel lifted from some popular franchise and are deluded enough to believe they are “real” writers that raise my ire.
Why are you such an asshole?
Yes, I’ve received a number of communications along these lines, usually from the aforementioned amateurs and wannabes. They demand that I take their vampire porn or zombie splatter or “poor me” memoirs seriously and resent the notion of applying professional standards (y’know, like spelling, syntax, grammar) to their abominable tripe.
To them, there’s no difference between great writing and garbage, since such standards are arbitrary and unfair (usually they have trouble with big words like “arbitrary”, but I digress). As I’ve written previously, I have nothing against aspiring writers, beginners, folks who genuinely care about the printed word and want to create the best work they can. It’s the ones who foolishly believe their 10-book vampire series (released as super cheap/free e-books to inflate their “sales”) is imbued with true genius that I take exception to…and vilify accordingly. They read shit, they watch shit, they write shit. I dismiss (and diss) them out of hand. They are part-time turd-peddlers and pretenders and they deserve nothing but contempt. And I give it to them…in spades.
How much money do you make?
Seriously? Dude, you think I’m gonna open my bank records to you? Let’s just say that if you got into writing (or any art) for the money, you’re a fucking prostitute, and I mean the kind of gutter trash that solicits around public toilets and drops to their knees at the slightest indication of praise or approval.
I doubt I’ll ever become rich from my writing but a number of my favorite writers lived and died in poverty and anonymity, yet their body of work out-lives them and most of their popular contemporaries. I’m in this for the long haul and will trust posterity to determine my stature as an artist. I’ve stated on numerous occasions that I’d rather have a million readers than a million dollars and anyone who knows me is well aware that I’m not joking or resorting to hyperbole. I’m an author’s author…and it’s unlikely that the fuckwits who read Fifty Shades of Grey will have much affinity for my work.
No regrets there.
You’ve been called an “elitist”–do you agree?
Yup. No question. I place high standards on my work, set the bar higher and higher with each new effort. I don’t confine myself to formula and refuse to cater to anyone’s expectations. Sales figures (see above) are irrelevant, the most important thing is releasing a work that is a celebration of the best in literature, a novel, poem or short story that pushes me to the limits of my abilities and sometimes beyond.
I write with intelligence and insight and I demand that from every film, book or artwork I see. I don’t waste my time on “popcorn movies”, mind candy or escapist entertainment. I feed my spirit and get inspired by innovative, original work.
Are you a horror writer? A fantasy or science fiction writer? How do you categorize yourself?
Well, I don’t. Not really. I utilize some of the devices and tropes from all three of the genres you mentioned but only to further the aims of my storylines. I suppose you could also call me a fabulist or surrealist…but I think any niches or slots are distinctly unhelpful when it comes to work as singular and unusual as mine.
I’m a literary writer, that’s the way I perceive myself. As for the rest…
I really think you’d like my writing. Can I send some of my stuff your way to critique?
No. Absolutely not. It’s not my role to be your editor or ego booster. Real writers write and that’s that. A thousand rejections and the opinions of others should have absolutely no effect on you if you’re truly devoted to the calling. Nabokov talked about “writing in defiance of all the world’s muteness” and that’s advice you should take to heart. Write and write and write. If you need feedback, there are plenty of opportunities for that through local writing groups and guilds and God knows how many on-line venues where up and coming writers gather to talk turkey and swap story samples. But leave the pros alone. We have our own schedules, deadlines and pressing projects. Don’t annoy us with your self-centered, egotistical lobbying.
You seem to genuinely hate traditional publishing and your harsh language must have drawn their attention. Don’t you worry about ruining your chances of becoming a truly famous writer?
Yes, I’ve heard through the grapevine that some of my remarks have made poobahs in publishing extremely cranky with me. How dare I question their intelligence, their professionalism, their psychopathology and their integrity? But, see, I’ve dealt with these bird-brains (editors, agents, publishers) for over twenty years and as I wrote in a recent post on RedRoom, I despise the vast majority of them. I hope I run into a few of the biggest arseholes before my arthritic hands wreck my chances of punching their fucking lights out. A substantial proportion of the people who decide what books get published are too stupid to be trusted with sharp objects and should be, if there was any justice in the world, employed as assistant managers of a fast food restaurant, a job more befitting their low intelligence quotient and lousy inter-personal skills.
As for being famous…it just isn’t a priority. Obviously.
I want to become an independent author too–how do I get started?
First of all, I wish you’d take a long, hard look at your work and decide, as objectively as possible, if you have anything to contribute to literature. Is your writing really that unique and unprecedented? Is it even literate? Have you spent years learning the craft of editing, ruthlessly paring and polishing your poetry/prose until it shines? There are quite enough bad, self-published books out there, why contribute to the dung pile?
But, really, if you’re determined, there are sites you can go to for advice (a couple are on my blog roll). A good ol’ Google search under “independent writing and publishing” will probably take you somewhere helpful. It’s a long, arduous process and the learning curve can be steep. And once your book is published, then you’re faced with marketing and distribution—and good luck getting your self-published offering into most book stores. I still find it a chore and I’ve been at it a long time.
Why are you so jealous of writers more successful than you (i.e. Amanda Hocking, Stephenie Meyer, E.L. James)?
Jealous of…? Er, no, I’m not jealous of rich writers or sub-literate authors who manage to score a book deal. Literary whores with the skill set of a Grade Eight diarist and the aesthetics of a village idiot. Personally, I’m envious of scribes whose talent leaves me gasping like a fish washed up on some sandy shore. I’m referring to giants like Thomas Pynchon, James Crumley, Don DeLillo, Annie Dillard—artists of the highest caliber, whose books will stand the test of time. I labor in the shadow of greatness. Daunting? You betcha. But it’s a challenge I accept every time I enter my home office, sit at my desk and commence another day of work. I crave to be an author of stature. And that has nothing to do with the size of my bank account.
I sense you’re a lonely, bitter, isolated man. Is that an accurate representation?
I’m still chuckling over this one. I don’t think the correspondent in question was trying to be offensive or “trolling”, merely curious and so my response was quite tolerant (for me).
I’ve been a loner all my life and require little in the way of companionship. I belong to no professional writing organizations, nor do I seek out other authors to befriend or chat up. I’ve been happily married for over 20 years and have two teenage sons. Between my work and my family, there’s little time left over for leisure or company. It’s just never been a priority to me. I have a small, intimate circle of friends who are fiercely loyal and who have been around me long enough to inspire my affection and trust. They understand my hectic schedule and introspective lifestyle and place no demands on me. But they also know I’m the kind of guy who’d walk through a wall of fire for a loved one and would defend a pal to my dying breath. It’s the Scotch/Irish in me, I suppose. The rage, the violence…and the passion I bring to every aspect of my life. Those who know and love me respect that and tolerate the long silences that are part and parcel of my calling.
As for everyone else…who cares what they think or believe? They don’t know me and I don’t spare a moment for their views and opinions.
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Thanks for the questions and feedback. My email address is firstname.lastname@example.org.
Always pleased to hear from you…
I was talking to someone recently and spoke of the pressure I feel as an independent writer and publisher to ensure my work achieves professional standards. I’ve been an indie guy for over twenty (20) years and I can tell you I take what I do very, very seriously. I labor without respite, without consideration to either health or sanity, to release volumes of the highest possible caliber, painstakingly conceived and lovingly produced.
To me, it’s important to present readers with a complete package: a book that’s lovely to look at and hold, the formatting easy on the eyes and, most important of all, the quality of the writing is in evidence in every line.
Sometimes you can tell a book by its cover.
Self-publishers, especially those who primarily favor the e-book format (for cheapness and ease), select the most generically ugly covers imaginable. Artless, crude, formulaic. And, chances are, those adjectives can also be applied the prose they excrete at an alarming rate. It’s amazing how many books you can churn out when you don’t edit or proofread. Or spell check.
I look at these efforts by my “colleagues” and shudder. And feel an even greater motivation to somehow separate my fiction from the terrible slop that people are constantly releasing thanks to e-books, blogs and print-on-demand (POD). How can I convince readers that my work is the exception that disproves the rule: not all independently produced writing is sub-literate, juvenile, asinine tripe?
That question has bedeviled me for a long time, my friends. I can’t describe to you what a downer it is to walk into a bookstore with some of my books and see the manager’s face fall when I tell him/her my work is released under my own imprint. Book employees are constantly being approached by people pushing their dreadful poetry, memoirs and cookbooks on them, demanding precious shelf space, while simultaneously giving every impression of enduring lives of endless persecution and unacknowledged suffering. But I have to say, the book people I’ve dealt with usually do an abrupt volte-face when I pull out a copy of a Black Dog Press release and show it to them. The covers are always eye-grabbers and that helps, then they spot the glowing reviews and blurbs, open the book, feel the pages, glance over the formatting…more often than not they end up taking a few copies. And not begrudgingly either.
I’m learning to accept that I can’t do much about the silly, deluded people who are determined to foist their unpolished, inept scribbles on the world, flooding the market, reproducing themselves with the prodigious energy of hormone-laced hares. I must keep on keeping on, positioning myself before this keyboard every single day as I have for the past quarter century or more. Seeking no fame or recompense, wishing only to improve my craft, grow and develop an an author. Clinging to a kind of belated faith that there are still serious readers out there, bibliophiles avidly seeking out literate, well-honed prose.
If I keep at it long enough, remain devoted and true to my calling, they’ll eventually find me.
It’s kind of like believing in God, only the evidence is far more tenuous, the suspension of disbelief even harder to maintain…