The latest communication from Lightning Source indicates the proof of my novel So Dark the Night will be printed tomorrow (Tuesday, April 20th) and, if there are no obvious glitches, sent off to me a short time afterward.
(Sound FX: Fingers drumming anxiously on desk top.)
In the meantime, I’ve decided to post more of my strange, ambient music—it’s on my “Audio” page, just scroll down past the spoken word stuff and you’ll get there. Really love these pieces, which I’m calling (collectively) Intervals. There’s been a big progression since my first offering and one tune from this latest batch in particular stands out for me: can you guess which it is?
Busy days around here: Sam, Liam and a number of their friends (shout out to Sean, Dylan, Jess and the rest of the crew) are deeply involved in a short film project that keeps getting bigger and bigger. I applaud their ambition. Sherron has her own film on the go, an abstract bit of business for which I’ll be supplying music. But the deadline for the local, library-sponsored film short film competition is looming, so I hope their post-production efforts go well or they’re gonna be scrambling.
Meanwhile, I’m fretting over the impending arrival of the proof, beating my brains out trying to find ways to better promote and distribute my independently produced books. I welcome your input and advice on both these points.
Let me know what you think of Intervals too. And keep watching these pages for more info on the release of So Dark the Night, a supernatural thriller with a heart of gold. Your summer reading is on its way. And I promise, you won’t be disappointed.
First of all, the cover and text files of my novel So Dark the Night have been uploaded to Lightning Source and we have been told to expect a bound proof of the book in the next week or so.
The process of prepping the book, getting the files formatted properly, meeting Lightning Source’s very complicated and detailed specifications, took some doing. Honestly, the folks at Lightning Source are great, helpful and quick to respond to questions. Full marks to them for that. But their process is so amazingly convoluted it would scare the living bejesus out of anyone with little or no tech savvy. Fortunately, my wife Sherron is fearless and possesses endless reservoirs of patience. She needed every last drop. She worked for hours on consecutive nights, trying to make sense out of the printed guide supplied by Lightning Source and then, God help her, doing her best to master Adobe Pro 9, which we needed to complete the process. She was a trooper, I tell you, plowing her way through while her husband (that’s me) had to take frequent “time outs” to maintain his composure and rein in his well-known impatience and incendiary temper.
And let me also single out our cover designer/graphic artist Chris Kent for praise, salute him for assistance and tolerance above and beyond the call of duty. When Sherron finally had to throw up her hands, he graciously agreed to meet with her and help her get those &$#@ing files sorted out. Chris, you da man!
So now it’s wait for the proof and see if there are any glitches that need correcting. This is computers we’re talking about, after all, semi-sentient creatures showing the first stirrings of consciousness. God knows what that proof will look like. Lightning Source has a promotional offer on right now–for the next month they’re waiving their set-up fee of $75. So I guess I should consider this, my initial shot, a freebie. Nothing to lose, right?
But if all goes well, we’ll get the proof, it’ll look fantastic and production can begin immediately. I’ll put in an order for 100 books and we’ll arrange a launch, peddle the books to Regina, Saskatoon, Edmonton. Send fliers to the indie bookstores still out there (damn few of them) and prevail on friends in far-flung places like Vancouver, Toronto and Los Angeles to flog the sample copies I send them.
What else can I do? Newspapers have slashed their book review pages–and, even so, indie/self-published work constantly had a hard time getting any kind of acceptance from the mainstream media. No one in Canada reviewed Righteous Blood, despite the review copies publisher Peter Crowther supplied at my insistence (sorry, Peter!). Should I try my luck with their on-line counterparts? BookNinja and Bookslut, places like that? What think you, Readers? Where do you go to get your reviews, information on interesting new releases? Let me know…
I’ve checked into shipping and, hoo boy, have prices ever skyrocketed in the past few years. Mailing out copies of So Dark the Night is going to be a pretty costly proposition. Tentatively, here are the numbers we’re looking at:
So Dark the Night—$17.95 per copy (U.S. & Canada); £13 (U.K.); €14.75 Euros (Europe)
E-Book: $9.95 (U.S. & Canada); £6.50 (U.K.); €7.50 Euros (Europe)
$8.00 Surface (USA) $9.50 Airmail (USA)
$16.50 (Air) Overseas
I’ll be making half the book available as a free PDF and I’ll also be recording the entire book, which you’ll be able to hear (free) as an MP3 download or podcast.
And there you have it; you’re now completely up to date.
Besides getting the book ready, I’ve had to register Black Dog Press as a business ($110.00) and check on my PST and GST status (thankfully, neither applies to a micro press like mine). To keep myself sane, I’ve been creating more music, which I hope to post in the next few weeks. For those of you who liked my “Soundtrack For A Science Fiction Movie Never Made” (thanks for the kind words, by the way). Anyone who hasn’t popped over to my Audio page for a whole buncha free stuff to listen to and download should check it out.
I’ll drop a line or two when the proof arrives, maybe even include a few pictures. We’re on pins and needles around here. Nervous as expectant parents. Counting the hours and hoping for the very, very best…
Y’see, when I’m away from this blog for extended periods of time, that means I’m writing. Deeply, intensively, happily immersed in some project that’s caught my fancy like a handful of shiny coins tossed into a monkey cage. I live to work and while I enjoy posting on this blog, it’s not the kind of creative endeavor that fires my soul and gets the creative juices bubbling and steaming.
To catch you up on things:
My novel So Dark the Night moves ever closer to publication. Yes, I mean an actual book. I did a lot of research into the various print on demand outfits and decided to go with Lightning Source. Their poor rep, Chris Thompson, put up with pages of questions and a couple of phone inquiries, often having to endure some crankiness from my end. Usually it was because I’d misread some piece of info and assumed LS were over-charging for a service. I’m naturally suspicious and sometimes equate print-on-demand with the bad old days of “vanity” publishers, who tried to bilk every last dime out of suckers. But so far Lightning Source passes in the service and honesty departments with flying colours. They offer a lower per book cost and at least the opportunity, a chance (however small) to break through into the retail marketplace.
The text is set (thank you, Sherron!) and the cover design is moving along. We’re using the same Ado Ceric piece that we employed for the e-book. The first time I saw the picture, I knew it was the one. It’s going to look gorgeous reproduced on a fat 5.25″ X 8″ trade paperback. Oh, yes…
We’re looking at a retail price of $17.95 which, I think, is reasonable and certainly in the range of other books similar in size and format. Hoping for a release date in mid-late April and will post further on this point as publication nears. Can’t tell you how thrilled I’ll be when the book arrives from Lightning Source, printed, bound and beautiful. It’s the best thing I’ve ever written…and the hardest work I’ve ever done. 3+ years writing and editing. And editing. And editing…
But it was worth it.
We’re coming up on the third anniversary of this blog—March 18th is the semi-official date of its inception. I usually have one or two little treats I dole out around that day and this year is no exception. If you’re in the neighborhood mid-month, drop in for a visit. I think you’ll find a few goodies and tidbits, a heartfelt “thank you” for your support and patronage.
I’ll say no more.
There are exciting times in the days and weeks ahead. I’ll be sharing the highs (and lows) with you, continuing to depict, as authentically and truthfully as possible, the life of an indie writer in the 21st century. It’s a hard row to hoe and the rewards are few and far between. But it’s a life that allows me to work and exist in absolute freedom, beholden to no one but my Creator.
So what, exactly, do I have to bitch about?
So Dark the Night is done.
Editing, polishing and buffing now complete. After some proof-reading for typos and mis-spellings, it’s off to the printer in the form of a PDF and, hopefully, by early March we’ll have a physical book to offer you. Really pleased with the changes I’ve made; I’ve tightened the novel considerably, lopped about 5 pages from its length. Speeds up the pacing..the idea is to make the book impossible to put down. And I think I’ve come pretty close to achieving that goal.
Can’t wait to see Ado Ceric’s gorgeous cover art on a trade paperback. Hoping to keep the price around $17-18 max. And, of course, we’ll still be offering the newly revamped So Dark the Night as a free e-book for those of you who have evolved and now do most of your reading from some kind of screen. Judging by the number of downloads I’ve had over the past couple of weeks, I’d say a lot of folks received Kindles or other e-readers as Christmas gifts. After all, what else do you give a discerning bibliophile (if you’ve got over $200 to spare)?
There will be more posts re: the release of So Dark the Night (the book) so stay tuned.
* * * * * *
In the meantime, idle hands and all that: once I completed edits on the novel, I had some free time and indulged in some “automatic” writing. This is what I came up with, my first fiction and verse of 2010:
A witch’s heart won’t burn, so what do you do with it? It can’t be buried, its evil influence would still be felt, blighting crops, causing stillbirths. To cast it into a well would poison the water for miles around.
No, best to keep the vile thing locked away. In a lead-lined canister, sealed with wax, submerged in holy water.
And who better to steward the damned things than me? Serving as an invaluable repository for witch-hunters desperate to dispose of something infernal, indestructible. Making a pretty penny off it too, if I may say so. Not many willing to do the work, to be honest.
It’s the shrieking and carrying on that’s the worst. There are nights I have to stopper my ears. They never rest and they never stop yearning to be free. From a hundred shelves, a thousand faceless jars. Some of them claiming innocence, and they’re the most dangerous and insidious of all.
© Cliff Burns, 2010
They have departed to the pleasure domes
abandoned their husks to decay
Meatless, eternal, every wish fulfilled.
Etheric couplings, satisfaction guaranteed;
high adventure, simulated to the last pixel
experience without significance,
vouchsafed by an overcautious A.I.
You can never die and so
you can never live
and virtual love is no love
They can emulate everything except a soul
(but it’s only a matter of time)
© Cliff Burns, 2010
Editing, mostly, with a little bit of music and sports talk radio to help ease the pain. Aw, it hasn’t been so bad. I’ll admit to experiencing a lot of trepidation when I decided to give my novel So Dark the Night another run-through before I published it as a print-on-demand book next year. I posted it on this blog two years ago and since then have received numerous requests from readers that I release a “dead tree” edition of my supernatural thriller (and I do try to please my readers). Probably a smart idea: between this site and Scribd, So Dark has been downloaded at least a couple thousand times…a situation that pleases me beyond measure.
But I was worried that the interval of two years would rub some of the lustre off the book, reveal flaws, expose slipshod writing. Fortunately, that hasn’t been the case. The changes I’m making are cosmetic and are mainly due to how hard I was bearing down as I completed my final edits. I had been at work on So Dark the Night for three years and I wanted to make sure it was exactly right. I think it seems too tight in places and I am trying to loosen it up a tad, enhance Nightstalk’s narrative voice.
I’ve given myself a some firm deadlines to have this manuscript polished up and the book released by a certain date (more on that later). Delighted that the book is holding together very well (thus far) and that my faith in it, my love of the two central characters, is more than justified.
I’m also pleased that both my cover artists, Ado Ceric and Adrian Donoghue, have agreed to allow me to use their art when I release So Dark the Night and Of the Night in 2010 (likely through Lulu.com). The books have each been assigned ISBNs and we’ll soon finalize cover design and jacket copy. Feels good to be an indie publisher again–it’s been more than ten years since we released The Reality Machine and that’s too long. Gotta make up for lost time.
Stay tuned. 2010 is gonna be a busy year. Gotta celebrate my 25th year as a professional writer in style.
Break out the bubbly, string up a pinata…hell, folks, let’s have ourselves a party!
First, let me give a quick plug to a new site devoted to writers and writing. I received a note from one of the administrators and after making sure they were legit and not just a money grab directed at desperate, wannabe writers, I promised them I’d drop a word in my next post.
Lit Drift looks smart and hip and whoever designed their site did a smashing job; appearance-wise it’s one of the best author-oriented venues I’ve come across on the web. Their only revenue is derived from advertising and they don’t promote any specific print-on-demand outfit or offer editorial services at ridiculously inflated prices. I say pop over and see what they’re up to; I like the way they operate. And if you need further convincing, they give away free books every Friday and darn good ones at that.
Another thing I want to bring up is the possibility that I may offer both my novels, So Dark the Night and Of the Night through Lulu.com. My pal Ian Sales (watch for him, he’s gonna be a superstar on the Brit sci fi scene) has worked with them and approves of their bare bones approach to publishing. The author presents his/her manuscript and they print copies as each new order is received. No overhead, no piles of books moldering in a warehouse somewhere. Traditional publishers take note.
There’s a bit of a process that goes along with this decision, including revising the manuscripts and making sure they’re basically typeset and ready for printing, clearing up a few typos folks have pointed out to me, polishing them to an even brighter sheen. I’ll also have to secure permissions from the artists who provided me with such wonderful covers and prepare some jacket copy and…
You get the idea.
Drop me a line and let me know your thoughts–how many of you would be interested in securing copies of the two books? So Dark the Night, because it clocks in at around 400 pages, will likely retail around $18-20 and Of the Night in the $14-16 range. That’s an estimation but likely pretty close to how it will end up.
And, finally, I wanted to tell you how much I’ve been enjoying mucking about with Garageband, the music program that came with my iMac. Folks, I have been making some lovely music, a series of atmospheric pieces, instrumentals ranging from cool ambient tones to rockin’ riffs. I’ve recorded about seven or eight minutes so far, often so immersed in a piece that an entire afternoon will be gobbled up and I won’t realize how much time has elapsed until I hear the boys downstairs, home from school.
I’ll be adding the best bits to the blog later on–it’s a thrill to have another mode of expression open to me.
Enough for now. More promo work to do today (the burden of an indie artist) and then, hopefully, a couple of hours of Garageband later on. Getting lots of hits on the stories I recorded and posted last week so I guess folks are enjoying them. There will be more to come soon. Just keep tuning in…
My wife Sherron has thrown down the gauntlet.
The other night she told me: “Listen, you’ve had your fun insulting editors and publishers, belittling their intelligence, always going after them. Now, how about something constructive? You’ve got ideas on how to improve things and make the system run better so let’s hear them, wise guy.”
Right. Here goes.
First of all, it must be acknowledged that, by any standards, the corporate book publishing model has been a complete failure. Publishers are losing money, cutting staff, consolidating…and book sales have taken a big dip (according to one stat I saw on Mediabistro, down a whopping 13% in November, 2008 from the previous year).
And this notion that there are editors out there with the wisdom and far-sightedness of Solomon, who are somehow able to identify and manufacture the next monster bestseller is a complete fallacy. Moronic, in fact. Has no basis in reality whatsoever. Look at what happened to Andrew Davidson (author of Gargoyle; Random House); guy gets a hefty advance, the book is promoted up the yin-yang…and it barely makes a ripple. Certainly no threat to becoming the next Da Vinci Code, right?
You can’t pie chart a bestseller, you can’t graph which book is going to break through big time–and which ones are going to flounder and sink like the Lusitania. Please recall that the enormous, worldwide success of J.K. Rowling resulted, largely, from strong word of mouth, parents passing along copies and recommendations of The Philosopher’s Stone until a genuine groundswell was created.
You can’t consistently create a bestseller but what you can do is use the new technologies out there so that, as a publisher, all your eggs aren’t crammed into one basket. Changing the metaphor, why settle for the equivalent of a single shot, old style flintlock, when POD offers you the opportunity to wield a state of the art shotgun?
Print-on-demand (POD) gives you that capability. Unlike the old, offset press method of publishing, POD is flexible, far less time-consuming and energy intensive and cheap to boot. You can print as many copies of a particular title as you want, from 1…to ten million.
Instead of throwing big dough at a title/author that is, by no means, a sure thing, why not spread that loot around a little? Rather than sign up five authors at a million plus each, why not give 100 writers a chance, paying them smaller upfront fees but rewarding them with a higher royalty rate. That payment regimen has worked with small and indie presses for years–and, believe me, you’ll be astonished at how little an author will accept in their desperation to get a book in print. It’s depressing, really. Pathetic.
Ah…sorry. Wandered off topic. Where was I?
Okay, now you’ve got 100 different authors with a hundred different books, 95 more opportunities to find the next Steve King than you had under your stupid corporate model. And you don’t give your 100 hopefuls ridiculous print runs, you start modestly. That way you won’t be stuck with massive returns, which then have to be remaindered, warehoused and pulped, more money down the drain.
You can print as few as 500 or 1,000 copies per author and then emulate what the movie companies do when they offer films as limited releases, to gauge audience reactions and get some idea as to a project’s potential appeal.
Thinking along the same lines, publishers could send out review copies to newspapers, magazines and bloggers and, simultaneously, “test market” books in selected stores (or by offering them as downloads through e-Readers like Kindle et all). Let the readers and the book-lovers determine which authors have wider appeal and then do another, larger printing to meet the demand (the author happily cashing in at the higher royalty rate).
Some might opine that under a royalty-based system the publisher would be tempted to cheat, since they’re the ones controlling the books. I would argue that Bookscan and related technologies, as well as computerized inventories and the publishers’ selfish desire for authors to score a hit and sell a gazillion books makes the possibility of fraud quite remote.
What I like about this system is that it allows a wider array of authors to develop a following, while not feeling the pressure of a big money contract hanging over them. The risks are shared between the writer and the publisher…and as far as I can tell the whole thing seems like a win-win scenario.
Corporate publishers have been slow out of the blocks when it comes to new technologies, especially POD. Instead of utilizing POD as I have suggested, some in the industry have chosen a more short-sighted and morally questionable approach. In my view, they’re misusing POD by going after relatively small peanuts, offering print-on-demand services to aspiring and amateur scribblers who have yet to make the grade, encouraging them to sign up and print their own books. Oh, and, let us not forget, that means said scribblers have to sell and distribute their own books. The big boys deigning to offer no other assistance, content to serve as a glorified copy shop for dingbats desperate for a for-real-and-true book to wave in front of their friends (“See? See? Told ya I was a writer!”).
But I have my doubts these tactics will work. Writers, as a rule, tend not be be made of money so you can only milk that teat so long. Besides, iUniverse and Lulu have been around a lot longer and have seized a sizable slice of the market share. But it’s an enticing proposition, turning the old regime on its ear: writers paying publishers, rather than vice versa. Zowie! And if there are enough stupid, starry-eyed authors out there, who knows? Those rotten bastards could stand to rake in a nice stipend.
But those same publishers could make a helluva lot more if they abandoned their home run/big book mentality and settled for hitting singles and doubles for awhile…especially in these precipitous economic times.
I’m not saying my business strategy is completely original or perfect and if you have any thoughts on its weaknesses, how it could be improved, drop a line or two in the “Comments” box below.
Let’s see if we can put our heads together as bibliophiles and devotees of the printed word and save publishing from the worst aspects of itself.
If it means a wider, more diverse cross-section of authors make it into print, having more books out there, more choices for readers, our efforts will be worth it.
Hey, you suits in New York and Toronto! Are you listening?
What do you say?