Don’t start thinking about the last pass you made through the new release section of ___________ (fill in the blank with your favourite box store).
Shelves of books by the likes of Tess Gerritsen, Harlan Coben, James Patterson.
Tepid mysteries and formulaic thrillers. No music to the prose, no originality, nothing to recommend them except their elementary school reading level. Forgettable and digestible; like fast food, only not nearly as good for you.
Comparisons are inevitable but you can’t start placing the intelligent, literate work you do alongside such mindless pap. That way lies madness. It will only inspire a blind, incoherent fury toward the “average reader”, which, these days, appears to be a euphemism for “hideously in-bred moron with the reasoning capacity of a plasmodial slimeworm” (see? it’s started already!).
A couple hundred thousand books published every year, God knows how many cable channels, the internet, social networking, “sexting”…it’s pretty hard for anyone to get noticed these days, at least for the right reasons. Behave badly, on the other hand, and the whole world seems to lap it up. Check out the latest wardrobe malfunction or celebrity meltdown; share it, like it, plug another quarter into some asshole’s ad revenue stream.
After all, it’s essential to keep up with the latest trends, highlighted by hashtags like #Kardashianweightgain or #femaleViagra. Absorbing the world in 140-character bites, possessing the attention span of a Jack Russell terrier.
Let’s face it, you’re not the kind of author who appeals to that sort. No media stroking or flame wars for you, right? You’d rather folks discover your work on their own, rather than hawking it about like an old style newspaper vendor. Or a whore. You’d like to believe there are still smart readers out there, looking for original, daring fiction. Looking for you.
But you’re fifty years old now, heading into the autumn of your life. You’ve got ten solid books to your credit, given everything you’ve got to Literature…and part of you is starting to seriously wonder about those discerning, thoughtful readers. If they really exist, why aren’t more of them finding you and singing your praises? Spreading the word. Providing for your retirement.
Maybe they don’t exist. Deep breath. Maybe the internet and connectivity has rewired brains to the extent that light entertainment and diversions are all people can handle these days. Dark, depressing visions like yours are out—bring on the mind candy! It explains the proliferation of rom-coms and the continued existence of “talents” like E.L. James, Jennifer Anniston and James Cameron.
Suddenly, it’s become clear to me. It’s the day after the zombie apocalypse.
Cripes, what a depressing post.
I warned you not to go there, didn’t I? And I’ll bet it’ll take a lot more than a Marx Brothers flick or a few old Looney Tunes cartoons to shake you out of it this time…
Print and e-book sales of my Black Dog Press titles have pretty much bottomed out in the last few months. If I ran a real publishing house, I’d have been shown the door (with no golden handshake) a long time ago.
Of course, it doesn’t help that my last four books were almost doomed to fail: The Last Hunt is a novel set in the Old West and, let’s face it, cowboy yarns aren’t exactly leaping off the shelves these days; following that, I released two companion volumes of verse and prose poems…not what any sane person would consider bestseller material.
And my latest book, Exceptions & Deceptions, is a short story collection. Yes, you heard correctly: a short story collection. And, yeah, I’m aware that no one reads short fiction any more and that, as a format, it’s as dead and buried as Ramses II.
What can I tell you, I’m a throwback. I love obsolete art forms like short stories and silent movies and radio dramas and mixed tapes. I own two Super 8 movie cameras and and a five year old iMac. I collect plastic model kits and first editions of books by Philip K. Dick. I know, it’s pathetic. A man my age…
I pay little heed to current trends and fashions. One glance at the bestseller lists or what’s prominent on the “New Release” racks is enough to set my teeth on edge. Whenever people complain to me about the poor state of writing in the indie/self-published world, I invariably reply have you been inside a bookstore lately?
Folks, I don’t know about you but I’m finding it harder and harder to find good writers. This despite the fact that there have never been more books published, the internet and print on demand outfits making it easy for anyone to put out a book. And that’s the trouble. These days, everyone from your dotty aunt to her pet parakeet call themselves “authors” and never mind that they’ve never mastered grade school spelling or punctuation and think “thesaurus” was one of those old Greek guys who taught philosophy and tried to seduce his students. No vetting of manuscripts, no quality control and, as a result, no quality. The worst of the worst. And with diminished expectations, publishers scramble and claw at each other in the race to the bottom of the barrel. Fifty Shades of Grey. The gospel according to “Snooki”. Christ. Offer North American readers unlimited shelf space, a world of knowledge at their fingertips and what do they select as their reading material of choice?
I guess I shouldn’t be surprised. We’re a society obsessed by superficiality; the cult of celebrity holds sway and most of us would do anything for a few moments in the limelight, our allotted fifteen seconds of fame. We want to know what the important people are doing so we can act and dress and think like them. They are the annointed ones, lit from within by some special flame. Like Prometheus, we seek to steal their fire but not for the good of humankind, but to keep it and nurture it within ourselves. To out-shine the common people and know what it’s like to be royalty. Flashing that vapid Kate Middleton smile. Winking to your adoring fans like Brad Pitt. Besieged in your own homes. Stalked because you’re you. The universal dream.
The arts are not immune to such asinine sensibilities. Today’s aspiring writers don’t want to have to work at their craft. Spend endless hours coming up with original concepts, a fresh approach or innovation. Easier to borrow characters and plot lines, sharecrop franchises, remain on well-worn paths. Stick with the old stand-bys: porn and elves, vampires and chick lit. Serial killers and serial adulterers. The living dead and the mindlessly idiotic. All for 99 cents a download, forty thousand words and not one of them in tune.
It used to be our role models were Hemingway, Raymond Carver, Ann Beattie, Don DeLillo.
Now everyone wants to be Dan Brown, James Patterson or Nora Roberts. Not good, just rich.
How can I compete with that kind of mentality? Why should I bother going through the effort and not inconsiderable expense of conceiving, writing and releasing my books, some of them taking years to bring to fruition? Who’s going to notice my smart, sharp-toothed prose when there are hundreds of thousands of books churned out every year, all of them clamoring for attention, aggressively lobbying readers for just a few minutes of their time…
But if you’re an artist and you start down that road, it isn’t long before discouragement and contempt for your fellow human beings overwhelms you. You become sick in your soul, envious of others, dismissive and scornful; a universe of one.
No, what it comes down to in the end is the work. Keeping on keeping on. Laboring on behalf of the legacy of literature, those authors of the past and present who expand our horizons, warp and distort our perspectives, enlivening our moribund senses with the vitality and courage of their visions. You know their names, they’re the writers who set fire to your imagination, whisper words of commiseration during a difficult time, speak intimately to your heart when the rest of the world seems oblivious to your very existence.
The hacks don’t do that for you. The scribblers who aim to please and reassure and entertain, even at the expense of their integrity. They don’t care about you and they have nothing important to say. They’re in it for the wrong reasons, motivated by little more than greed and pride, surely the most venal of sins.
The authors I revere and try to emulate have a higher calling.
The best of them eschew fame and fortune, forsaking all trappings of success in favor of a singular and personal approach to their work, persisting regardless of ignominy, poverty, shame. Willing to sacrifice their bodies and minds as long as they are permitted to pursue their calling with dedication and obsessive zeal. Nothing dissuades or discourages them.
Brave as any frontline soldier, resolved to forge on to the bitter end.
No medals, no plaques—often, not even a well-tended grave.
Messengers and prophets, making “visible what, without them, might perhaps never have been seen”*.
Awaiting our discovery, keepers of the Logos, brilliant revelations yet to be told.
* Robert Bresson
I’m a far better writer than James Patterson. James Patterson is a hack and an embarrassment to the English language. A formulaic, dull, repetitious scribbler who has parlayed his insignificant talent into a personal fortune. A pox on him and all he represents.
I’m a better writer than Stephenie Meyer, Elizabeth Gilbert, Dan Brown, Jodi Picoult, Nora Roberts, Dean Koontz, Sophie Kinsella, John Grisham, Nicholas Sparks.
I’m a better writer than Suzanne Collins, E.L. James, Vince Flynn, Janet Evanovitch, Stieg Larsson, Rick Riordan and a substantial majority of the authors currently atop the Globe & Mail‘s bestseller list.
Any one of my titles surpasses in quality 90% of the books occupying the shelves of your favorite bookstore.
I write for the sheer joy of creating and make no effort to conform to the current marketplace or ride the latest trend; my freedom to write what I please allows me to produce prose that is original, inventive and literate.
My twenty-five+ years as a creative writer have provided me with an aesthetic that is demanding and uncompromising. The bar is always set high, regardless if I’m writing a full-length novel or an essay on the enduring appeal of “Gumby” cartoons.
If, by any chance, you’re bored by the fare you’re finding as you browse around for something new to read, I hope you’ll search farther afield, have a close look at an indie writer with a long roster of professional credits and a lengthy history of doing things his own way.
Unlike many of the authors I cited at the beginning of this post, I have tremendous respect for my readers and wouldn’t think of releasing sub-standard or second rate material. The notion of writing the same book over and over again and not developing as an artist repels me; the concept of writing purely for financial gain is entirely alien to my thinking.
There are plenty of free writing samples on this site, in Stories and Novels, so I hope you’ll click over, skim the opening pages of some of my offerings, see for yourself if I have anything worthwhile to say, words that speak to your heart.
Ignore the bestseller lists and take a chance on something different for a change, work that challenges preconceptions and genuinely surprises you (when was the last time that happened?). I think my tales will appeal to a wide cross-section of people. A growing number of folks out there agree (and God bless ’em). There’s definitely a buzz in the air…
C’mon, admit it: don’t you want to see what the excitement’s all about?
Standing before a tower of unread books, feeling a bit queasy but also defiant. These are books that have bedeviled me for months, years, decades. Tomes I know will be excellent, enlightening, life-enhancing…as soon as I find time to read them. Others are volumes I read many moons ago and want to revisit. Some big, fat, brain-building Pynchon titles, a few of the early Cormac McCarthys; works I read when I was young, stupid and trying to impress everybody. Now when I read them, I’ll be a helluva lot more worldly, slightly smarter and apt to grasp more than I did during that initial encounter. Can you really comprehend the magnitude of Gravity’s Rainbow or Marcel Proust’s convoluted, gorgeous prose at nineteen or twenty?
Never in hell. I’m convinced human beings don’t start developing adult-sized brains until they’ve turned thirty and have popped at least one kid. A teenager reading War and Peace is like handing a mandrill an iPad. Seriously.
This past week I was visiting The Big City and had occasion (okay, I lurked) to listen while a couple of teenage girls discussed their school reading assignments.
“This book,” one said, stabbing a livid finger at Margaret Atwood’s The Handmaid’s Tale, “ought to be banned.”
“Did you read The Englishman’s Boy?”
“Only the chapter I had to.”
“Me too! Catcher in the Rye sucked too. What’s the big deal? The Outsiders--”
“That was half decent.”
“It was o-kay. But the main guy is such a whiner…”
And so on. Book club night at the Stephen Hawking residence it was not.
What were those gals doing, hanging out in a book store? Waiting for the rain to subside? I wonder what sort of books they actually liked?
* * * * *
I must do something about my To Be Read pile. Make that piles. It’s getting scary. We’re running out of space. Books are double-stacked on the shelves, some even (gasp!) relegated to the floor. Fiction, non-fiction, poetry, memoir, essays…good God, things have gotten completely out of hand. I catch my wife looking at me, her expression cagy: pondering involuntary commitment? What are the legal hurdles? How much can she get for all these fucking books?
And now that I’m hooked up to the library system through the internet, I can log on and troll for more books, secure them free, via inter-library loans. If three weeks pass and I need more time, I can renew the tomes in question with a few taps on my keyboard.
Or perhaps not. It’s like having after hours access to the world’s biggest bookstore. I get messages as soon as another book is ready for pickup at my local branch. Can’t wait to get down there, scoop it up and bear it home…
Understand, I already have dozens, scores of books—wonderful books, classic books—waiting to be read but I’m still ordering more. Isn’t that weird? Isn’t that, well, nuts?
It’s called bibliophilia, folks, and I’ve got it bad.
I’m a collector on the verge of becoming a hoarder. When I find a good bookstore, especially a good used book store, my hands get clammy, my stomach churns and I feel light-headed, like I’m suffering from some kind of sugar deficit. I kid you not. I’ve heard junkies say similar things when they find themselves in the vicinity of dope or paraphernalia. A feeling of anticipation that leaves you weak in the knees.
Have to say, when I visited my last big box book barn I didn’t experience anything like that. The “New Release” shelves didn’t turn my crank at all—the majority of the fiction seemed to be geared toward women, and particularly stupid ones at that. The most dreadful shite. Spotted a number of offerings in the history section, including David McCullough’s bio of Truman, but the prices scared me off. After all my browsing, over an hour in the store, I came away with one thin volume, a beautiful little Penguin edition of Stefan Zweig’s novella Chess. That’s it.
Pitiful, ain’t it?
But, of course, it isn’t just books. I’m no longer part of the desired demographic, and that goes for music, movies, television, you name it. I’m an old fogie with a critical brain and a handle on his spending. Not exact a walking advertisement for consumerism.
No, the ones the advertisers, viral marketers et al are after are the 16-25 bunch, the gamers and mall crowd, armed with credit cards and completely lacking impulse control. Unmarried, no kids, disposable income, too much time on their hands. The morons that have kept Michael Bay, JJ Abrams and Bill Gates filthy rich and reduced the popular arts to public urinals. Thanks, kids!
We have them to thank for the current state of publishing/bookselling. The explosion of graphic novels, the flood of zombies and vampires and knock-off fantasy and franchise novels, and media tie-ins…can you say dumbing down? That extended period I spent in the big box store was most educational. It told me that in their efforts to cater to their sought after demographic, traditional publishers won’t just go for the lowest common denominator, they are willing, nay eager, to debase the language, alienate their traditional clientele and reduce an art form to mere commodity. The rot is evident in every genre—what little “literary” fiction out there is getting harder to find, forced off the shelves by establishments that offer whole sections devoted to the excremental writing of James Patterson, Jody Picoult and the like.
I turn on commercial radio, flip through the TV channels during a rare hotel visit, check on-line movie listings for anything that might look promising and I feel old. Nothing in the entertainment world speaks to me these days. I don’t look forward to the summer movies or check to see who made the Oscar shortlist. Ignore the bestseller lists, rarely buy a magazine or new book…and we’re the last family I know of who still don’t have cable TV.
I’ve been a reader all my life. Forty years with my nose in books. Books have always offered me comfort and consolation. In childhood, they were a security blanket, helping me escape the depredations of reality. As I got older, they became my primary sources of learning, as well as steering me down spiritual/mystical paths I might otherwise have missed. Without books, I would not be the person I am today. I would be one of them: mall zombies, semi-literates, half-simian.
All this might go a long way toward explaining that ever-growing TBR pile. I never stop seeking out new Masters, new teachers; men and women who can perform alchemy with the printed word, transmuting it into something more than mere sentences on a page.
A casual scan of the pictures reveals not too many of the books are of recent vintage. Most picked up from thrift shops, secondhand places or on-line purchases; heavily discounted, showing the effects of their time in remainder bins or battered about in the mail.
New and old enthusiasms: Samuel Beckett, Walter Kirn, Ken Kalfus, Richard Powers, Robert Stone, Raymond Queneau, Roberto Bolano, Fernando Pessoa, J.M.G. Le Clezio, Denis Johnson, Tom McCarthy, Terence McKenna, Georges Perec, Jorge Luis Borges, Gert Ledig, W.G. Sebald…and that’s just scratching the surface. These Jpegs hardly do my TBR pile justice. It goes on and on…
When am I going to find time to read the gorgeous edition of Don Quixote Sherron picked up for me at least five years ago (translation by Edith Grossman)? How about the three volumes by the incomparable Louis Ferdinand Celine that are only an arm’s length away from where I sit, typing these words? Will I ever tackle Madame Bovary, War and Peace or the 1,000+ pages of The Collected Short Stories of J.G. Ballard?
Not as long as I keep adding to that pile.
How many titles are on the “Wishlist” I’ve kept in the same steno pad for the past twenty years? Two hundred? Three hundred? The roster constantly revised; one title acquired and crossed off, three others added…
I’m a sick man. Addicted to the printed word. Always seeking out the best of the best, authors who present fresh perspectives, re-ignite the language, push the envelope thematically and stylistically. Just when I think I’m making headway, someone mentions Ben Okri or Joseph McElroy. How could I have missed them? Fabulous, unprecedented talents, my collection incomplete without them.
The kind of authors no longer being published by the trads and, thus, increasingly unfamiliar to today’s readers.
Creators capable of composing work that ennobles us as a species, presenting an alternative to the superficiality of the processed, plastic universe the corporate types are peddling, the reassuring sameness one is sure to find there. Our souls would be impoverished without these artistes, our “culture” reduced to inanity and tiresome cant. A nightmare I hope never to endure, a history I pray we avoid.
Photos by Sherron Burns
Peter Darbyshire has just published an article in the Vancouver Province, discussing the future of books and publishing—you’ll find it here. He was good enough to ask me about my experiences as a long-standing independent author and publisher (21 years and counting) and I was only too happy to oblige.
Smart man, Peter, a guy who knows what he’s talking about. He’s had his own adventures in the publishing biz and is familiar with the new technologies that are allowing authors the chance to by-pass traditional gate-keepers and take their work directly to readers, via e-books and print on demand efforts.
As I wrote to Peter in a followup note, one of my fears is that while these technologies may empower good authors turned off by a corporate system that slots and niches books, producing dozens of copy-cat knockoffs of popular titles, it also accords terrible scribblers the opportunity to foist their mindless, adolescent crap on the world. Thus, the marketplace is currently overwhelmed by dreadful vampire porn, brain-eating zombies and godawful tripe that wouldn’t pass muster in a high school yearbook. Anyone can call themselves a writer these days and with a minimum investment can produce a decent-looking book with their name on the cover. “Look at me! Aren’t I great? And you all thought I was a loser!”
I recently posted similar views on a couple of sites frequented by amateur writers and wannabes and was soundly taken to task for my arrogant insistence that there is a difference between good writing and bad writing. One remark I’ve heard a number of times is that “we live in a post-literate society and the old standards no longer apply”. You know, standards like good spelling, syntax that isn’t tortured beyond recognition, an ear for dialogue, an aversion to over-writing, etc. etc.
In the old days, these dingbats would be working in the rightly discredited sub-sub-genre of “fan fiction”, read by a few geeks with too much time on their hands and a roomful of Star Wars action figures. Now they can inflict their offal on a far wider audience, pricing their e-books at 99 cents to draw the most possible readers and congratulating themselves for their genius.
It’s truly sickening.
I do not want to be lumped in with folks who have no respect for the printed word, who wish to emulate literary idols like Stephenie Meyer, James Patterson…the very worst of the worst. I revere great writing and devote enormous time and effort to producing the finest, most literate work I can; to hear these people crowing about how many e-books they’ve sold, how much money they’ve made, goes against everything I believe in, as an author and an artist. Their attitudes revolt me, their “writing” makes me shudder, their success impresses me not one whit. They are bottom-feeders and pornographers and if that’s what sells these days, the literary world is in more trouble than I ever imagined.
Recently, Milan Kundera raised a few hackles in the Czech Republic by refusing to return to his home and native land to attend a conference devoted to his work. Mr. Kundera stated that he did not wish to contribute to a “necrophile party” made up of academics and scholars, discussing and debating his work.
He also said, even more provocatively, that he considers himself a French writer and writes exclusively in that language.
Take that ye cultural nationalists!
It has long been my belief that a writer is a stateless citizen, an individual who inhabits no country and is beholden to no particular culture, gender, creed or race. To identify oneself as an “American author”, “Czech author” or what have you, is to fly in the face of the kind of universality true authors seek to achieve through the power and originality of their work.
When I make my rare public appearances I often have to provide a short bio so I can be introduced to an audience or gathering and I struggle mightily to compose something that isn’t embarrassing or misleading. Earlier this year my wife adapted a couple of my short stories into theater pieces that were performed at a function here in the small city where we live. I think the M.C. at one point called me a “local author” and I shrank down in my seat. Is that all I am? A local author? A Saskatchewan author? Even a Canadian author?
Christ, I hope not. After twenty-five years of beating my brains out and destroying my fingers and shoulders and lower back, I’d like to think I have higher aspirations for myself than that.
Nossir, I want to be read not only locally, not only nationally but around the entire fucking world. I want my books and stories and essays to be devoured and enjoyed by future inhabitants of the Martian colony. I want my collected works taken on the first flight to Alpha Centauri. I want my prose to survive long after places like “Saskatchewan” and “Canada” cease to exist.
Isn’t that what all artists of worth strive for? Immortality, an appeal that persists centuries after their bones have turned to dust. And that is also why I struggle so hard to preserve the integrity of my work, not allowing some bowdlerized or aesthetically gutted version to supersede and supplant the real thing.
I honestly wouldn’t change places with the likes of James Patterson or Stephanie Meyer for all the filthy lucre in the vaults of Fort Knox. Their work won’t survive the next twenty years, let alone the uncounted eons that lie ahead. No, let them choke on their money and watch as their books go out of print in their own lifetime.
It’s funny: this past week I commented on the on-line site for CBC (our national broadcaster), responding to a short feature devoted to Robert Charles Wilson. Mr. Wilson has managed to secure something of a reputation for himself as a SF writer, even snagged a Hugo Award for one of his novels. Frankly, I find his prose merely workmanlike; he is yet another SF scribbler (like Jack McDevitt and Robert Sawyer) who has cashed in on a modest talent for stretching neat ideas into over-long novels and, in the process, made a tidy living for himself. It’s a situation that’s pretty much endemic in SF but those guys are more guilty of that particular sin than most.
The folks who responded to my initial post comported themselves like typical, moronic SF fans. They made all sorts of assumptions about me and indulged in numerous pointed, personal, ad hominem attacks, opining that I was merely jealous of Mr. Wilson’s commercial success.
I made the mistake of trying to debate with these “minions of fan-dumb” and earned more vitriolic attacks for those efforts. Fuck it, I thought, and signed off without posting the really nasty parting shot I had composed. It would have been a waste of time. These are the same vacuous shitheads who are lining up in droves to see “Star Trek XXIV: The Quest For Profit” and the latest comic book adaptation, wearing out their thumbs on their game consoles. The only heads they have on their shoulders are blackheads from all the junk food they cram into their maws so they can stay up all night watching the “Lord of the Rings” movies back to back and wrapping “Fallout 3”. Fuck them. No way I’ll lie down with those pigs.
No, I’m bound for the stars. I write for posterity and to preserve a literary legacy that I hope will last as long as there’s a single, discerning reader out there who longs for something off the beaten track, a work that reminds them what it means to be human, the attendant hopes and accompanying foibles. A man or woman lonely, isolated, seeking the companionship of a long-dead author whose devotion to the printed word transcends time and vast distances and alien, hostile farscapes.
Keep your trophies, baubles and bullion.
I serve a higher calling…and make no allowances for those whose lack of courage and faith causes them to choose low roads and demean the gifts they have been so generously granted.
My wife Sherron has thrown down the gauntlet.
The other night she told me: “Listen, you’ve had your fun insulting editors and publishers, belittling their intelligence, always going after them. Now, how about something constructive? You’ve got ideas on how to improve things and make the system run better so let’s hear them, wise guy.”
Right. Here goes.
First of all, it must be acknowledged that, by any standards, the corporate book publishing model has been a complete failure. Publishers are losing money, cutting staff, consolidating…and book sales have taken a big dip (according to one stat I saw on Mediabistro, down a whopping 13% in November, 2008 from the previous year).
And this notion that there are editors out there with the wisdom and far-sightedness of Solomon, who are somehow able to identify and manufacture the next monster bestseller is a complete fallacy. Moronic, in fact. Has no basis in reality whatsoever. Look at what happened to Andrew Davidson (author of Gargoyle; Random House); guy gets a hefty advance, the book is promoted up the yin-yang…and it barely makes a ripple. Certainly no threat to becoming the next Da Vinci Code, right?
You can’t pie chart a bestseller, you can’t graph which book is going to break through big time–and which ones are going to flounder and sink like the Lusitania. Please recall that the enormous, worldwide success of J.K. Rowling resulted, largely, from strong word of mouth, parents passing along copies and recommendations of The Philosopher’s Stone until a genuine groundswell was created.
You can’t consistently create a bestseller but what you can do is use the new technologies out there so that, as a publisher, all your eggs aren’t crammed into one basket. Changing the metaphor, why settle for the equivalent of a single shot, old style flintlock, when POD offers you the opportunity to wield a state of the art shotgun?
Print-on-demand (POD) gives you that capability. Unlike the old, offset press method of publishing, POD is flexible, far less time-consuming and energy intensive and cheap to boot. You can print as many copies of a particular title as you want, from 1…to ten million.
Instead of throwing big dough at a title/author that is, by no means, a sure thing, why not spread that loot around a little? Rather than sign up five authors at a million plus each, why not give 100 writers a chance, paying them smaller upfront fees but rewarding them with a higher royalty rate. That payment regimen has worked with small and indie presses for years–and, believe me, you’ll be astonished at how little an author will accept in their desperation to get a book in print. It’s depressing, really. Pathetic.
Ah…sorry. Wandered off topic. Where was I?
Okay, now you’ve got 100 different authors with a hundred different books, 95 more opportunities to find the next Steve King than you had under your stupid corporate model. And you don’t give your 100 hopefuls ridiculous print runs, you start modestly. That way you won’t be stuck with massive returns, which then have to be remaindered, warehoused and pulped, more money down the drain.
You can print as few as 500 or 1,000 copies per author and then emulate what the movie companies do when they offer films as limited releases, to gauge audience reactions and get some idea as to a project’s potential appeal.
Thinking along the same lines, publishers could send out review copies to newspapers, magazines and bloggers and, simultaneously, “test market” books in selected stores (or by offering them as downloads through e-Readers like Kindle et all). Let the readers and the book-lovers determine which authors have wider appeal and then do another, larger printing to meet the demand (the author happily cashing in at the higher royalty rate).
Some might opine that under a royalty-based system the publisher would be tempted to cheat, since they’re the ones controlling the books. I would argue that Bookscan and related technologies, as well as computerized inventories and the publishers’ selfish desire for authors to score a hit and sell a gazillion books makes the possibility of fraud quite remote.
What I like about this system is that it allows a wider array of authors to develop a following, while not feeling the pressure of a big money contract hanging over them. The risks are shared between the writer and the publisher…and as far as I can tell the whole thing seems like a win-win scenario.
Corporate publishers have been slow out of the blocks when it comes to new technologies, especially POD. Instead of utilizing POD as I have suggested, some in the industry have chosen a more short-sighted and morally questionable approach. In my view, they’re misusing POD by going after relatively small peanuts, offering print-on-demand services to aspiring and amateur scribblers who have yet to make the grade, encouraging them to sign up and print their own books. Oh, and, let us not forget, that means said scribblers have to sell and distribute their own books. The big boys deigning to offer no other assistance, content to serve as a glorified copy shop for dingbats desperate for a for-real-and-true book to wave in front of their friends (“See? See? Told ya I was a writer!”).
But I have my doubts these tactics will work. Writers, as a rule, tend not be be made of money so you can only milk that teat so long. Besides, iUniverse and Lulu have been around a lot longer and have seized a sizable slice of the market share. But it’s an enticing proposition, turning the old regime on its ear: writers paying publishers, rather than vice versa. Zowie! And if there are enough stupid, starry-eyed authors out there, who knows? Those rotten bastards could stand to rake in a nice stipend.
But those same publishers could make a helluva lot more if they abandoned their home run/big book mentality and settled for hitting singles and doubles for awhile…especially in these precipitous economic times.
I’m not saying my business strategy is completely original or perfect and if you have any thoughts on its weaknesses, how it could be improved, drop a line or two in the “Comments” box below.
Let’s see if we can put our heads together as bibliophiles and devotees of the printed word and save publishing from the worst aspects of itself.
If it means a wider, more diverse cross-section of authors make it into print, having more books out there, more choices for readers, our efforts will be worth it.
Hey, you suits in New York and Toronto! Are you listening?
What do you say?