“We are only able to continue our ravaging of the planet under the cover of pretense. How is it that we as a society take no action, when the awful artifacts of our way of life on this planet lay strewn all around us? How is it that we continue to hurtle toward an obvious abyss? It is only because we have been rendered blind and insensate. Underneath their numbers games, the banks and hedge funds are stripping wealth away from the masses and the planet. Behind every profit statement, behind every executive bonus, is a trail of wreckage: strip mines, debt slaves, pension cuts, hungry children, ruined lives, and ruined places. We all participate in this system, but can do so willingly only to the extent we do not feel, see, or know. To conduct a revolution of love, we must reconnect with the reality of our system and its victims. When we tear away the ideologies, the labels, and the rationalizations, we show ourselves the truth of what we are doing, and conscience awakens.”
-Charles Eisenstein, The More Beautiful World Our Hearts Know Is Possible
“Only by interposing ideological and systemic blinders between ourselves and the victims of industrial civilization can we bear to carry on. Few of us would personally rob a hungry three-year-old of his last crust or abduct his mother at gunpoint to work in a textile factory, but simply through our consumption habits and our participation in the economy, we do the equivalent every day.”
-Charles Eisenstein, The More Beautiful World Our Hearts Know is Possible
But, to me, right from the start there’s been a miasma of smugness surrounding the magazine, Kalle Lasn & contributors revelling in coming across as hipster despair mongers. Using all the tools in the ad-man’s arsenal (splashy graphics, catchy slogans, minimal substance) to cleverly subvert the corporates at their own game. Mocking and vilifying the consumer mindset while making sure each issue contains at least of couple of subscription cards, not to mention plugs for “approved” gear and cool doodads. Join Team Nihilist, wear “Black Spot” sneakers and feel superior to the rest of the dumb proles in their Nike/Converse/sweatshop apparel.
At times they give the impression of a bunch of black-clad, no logo-ed arseholes who’ll be standing around when the shit finally hits the fan, going: “Nyeah-nyeah-nyeah-nyeah-nyeah. Told you so, motherfuckers!”
I don’t know who’s worse, someone like that or one of those “magical thinkers” so common these days, complete doughheads who believe that technology got us into this mess and, dagnabbit, human ingenuity will get us out again, save us in the nick of time. Just like in the movies.
Where I do agree with Adbusters is that there is a war for reality going on and we have to resist the reassurances and blandishments of capitalism (“Don’t worry, be happy”, “You’re richer that you think”, “You deserve to spoil yourself”, etc.) and see the underlying truths the string-pullers are working so hard to efface. Wipe away the smog of unreality spewed out by the spin doctors and heavily indoctrinated economists and view a world in the midst of another great extinction event. This one largely of our own making.
Ocean currents that have served as the planet’s heating and cooling system for millennia are shifting, prevailing airstreams changing, the climate around the world reacting the environmental impact of the modern industrial era. We’re seeing massive human migrations, desperate people seeking to escape privation, hunger, loss of arable land. Historically, resource scarcity is the one condition guaranteed to provoke conflict; a hungry populace will seek radical solutions the way a drowning man will grasp the point of a sword.
But what can be done? As Charles Eisenstein points out, it’s natural to lose hope, feel completely overwhelmed by the scope of the disaster confronting us. The head knows we’re probably fucked, Earth headed for a massive meltdown…but the heart insists we have to at least try, for the sake of those as yet unborn. And so we feel at odds with ourselves, a fundamental split in our being. What to do?
And, of course, it all comes down to a personal transformation. That is the one aspect of the world we can control. We have the ability to just stop buying, stop craving stuff, more crap. We can divert a small amount of our salaries each month to good causes. We can volunteer, become better citizens, contributing to our community, getting to know our neighbours. We can seek out and support political candidates who recognize the seriousness of our plight and pledge themselves to finding solutions, even if that means forsaking the status quo. We can preach the gospel of thriftiness and frugality to family and friends and we should never miss the opportunity to shame conspicuous consumption, ridicule the pretensions and props of the wealthy and stupid among us.
There’s no such thing as fair play in this war for reality, no Geneva Convention guidelines to follow. There’s too much at stake. The corporates and their shills have their greasy mitts on the levers of power and those of us who still hold out some hope at preserving a semblance of human life on this planet must employ the mindset and tactics of guerrilla warriors since antiquity—speed, stealth, cunning—to achieve our objectives. Nibbling at the edges, gnawing away at the underlying supports and institutional foundations. Sowing seeds of dissent, doubt. Subverting authority, sabotaging power structures. Never failing to offer alternatives, fresh perspectives, while stubbornly withstanding the temptations and treasures dangled before us by our insidious foes.
There comes a time when each of us has to make a choice, balance our current, comfortable lifestyles against a near future where our grandchildren suffer because of their ancestors’ indifference, profligacy, selfishness. Once you make that choice there’s no going back, no compromise possible.
Welcome to the Resistance, comrade.
Now do you have the courage and mental strength to face your final test?
Which will it be: the blue or the red pill…
Photos by Liam Burns
It was yet another discussion about the state of the economy, the various financial crises threatening to de-stabilize currencies, yadda, yadda, yadda.
One of the commentators made an off-the-cuff remark that gobsmacked me. He referred to savings, those little nest eggs we’ve tucked away so we aren’t eating cat food in our dotage, as “money hoarding”.
The inference being that the money we’re saving for a rainy day should be put into circulation (they’re already doing it to our pensions, of course), placing our future at the mercy of the vicissitudes of the marketplace.
Think about that.
These motherfuckers have got us to the point where we’re stretched to the limit, credit-wise—maxed out on five different cards, our overdrafts and lines of credit bursting at the seams…and now they want access to our savings.
The economy must keep chugging along, doncha know, the machine can only be sustained by spending more, more, MORE.
You talk about bubbles and recessions and depressions and downturns and negative growth.
Money is going to run out long before oil.
Maybe Chuck Eisenstein has the answer (or part of it)?
What comes after capitalism?
And, frankly, ain’t the world better off without it?