Over the holidays I devoted a considerable amount of thought to what should happen next with Black Dog Press.
So far, my imprint has released eleven books, a couple of limited edition chapbooks…but now what?
I’ve come to the determination that I won’t be publishing anything in 2017—and before the emails and complaints start flying, let me elaborate.
Despite my considerable efforts, Black Dog Press remains a very marginal enterprise. It is a constant struggle to draw attention to my writing when there are so many tomes being published and self-published, churned out like dumb, identical widgets. I want to pursue new methods for advertising my books, trying my best to overcome my aversion to self-promotion (a particularly ugly manifestation of narcissism). I’ve never been an author who haunts forums, always looking for an opportunity to reference my own work, and I’m not much a joiner, if you get my drift. More like your classic lone wolf.
In the past, I’ve sought out other, like-minded indie authors/publishers but, candidly, haven’t found many who take the printed word as seriously as I do. Very few scribes these days produce genuinely original, literary work; their prose is often derivative (fan fiction) or stuck in a genre of little interest to me (zombie, shapeshifter romance, etc.). Sadly, the proliferation of technology, the growing number of publishing platforms, means that the amateurs and wannabes out there can publish all the crap they excrete, with the minimum of editing or critical scrutiny. Pounding their chests and calling themselves writers, having a fit when anyone dares question their professional credentials. As petulant as they are untalented, vicious, rather than visionary.
Sending out review copies doesn’t work—that much has been made clear. Again, too many books, too few good publications (even fewer qualified critics)…and then there are the unnamed rags that want you to buy advertising space before they’ll even consider your book for review. There’s a special red-hot poker in Hell waiting for that scum.
I adamantly refuse to purchase a positive, five-star review from Kirkus or Publishers Weekly. Never, never, never.
What does that leave?
I’ve been looking into hiring a publicist, but that would mean leaving my comfort zone and putting my books, my personality, my face in the hands of a stranger. Granting them permission to do what’s necessary to “raise my profile” (I’m literally squirming as I type those words).
But something has to be done. I’m publishing terrific, intelligent, compelling novels and stories and they’re not getting the attention they deserve. After over 30 years as a professional author, my stature isn’t anywhere near what it should be…and the fault lies with me.
I have to do better at promoting my growing body of work, even if that means trying things I’ve never dared attempt before.
It’s an approach I’ve always shied away from, but there’s no other option.
If I want to continue growing my readership, keep Black Dog Press afloat, I have to cast aside my aversion to, gulp, selling myself to the public.
This isn’t going to be easy…
You know that’s always the case. When I’m hard at work, the last thing I think about is composing another blog entry. Don’t get me wrong, you folks are great, love hanging out with you, but writing, the creative act…well, that’s my lifeblood. My raison d’être.
This time, yes, there’s been creativity, a new short story…but, in all honesty, I’ve been devoting most of my time and energy to promoting Disloyal Son. With the hundreds, thousands of books being released every month, how do I draw attention to a solid, literate novel that anybody with two neurons to rub together will love? How do I compete with shapeshifter erotica and zombie porn and glorified fan fiction? Well, first of all, I send out review copies. Lots of review copies. To the major newspapers, mystery magazines, selected bookstores. Along with promo material and fliers that we agonize over, striving to come up with the most enticing wording. Again, trying to separate this book from the herd. The dung pile.
Good God, there are a lot of terrible books out there. Not just “self-published” either. The traditional publishers apparently believe the vast majority of contemporary readers (especially women) have the I.Q. of brain-damaged marsupials. If you’re looking for a quality book to read this summer, good luck. The trads no longer have any interest in cultivating authors, helping them find their voice and develop as artists. They’re staffed by corporate drones who merely seek “product”, mass market releases—swiftly excreted, endlessly repeated. Passionless, derivative, facile, inept.
You want to know the difference between my approach to writing, as opposed to just about everyone else’s? I care. I respect language, the traditions and legacy of literature. I treasure a well-constructed sentence and expend enormous efforts honing and shaping my work. I’m a freak when it comes to editing—meticulous to the point of, well, insanity. While many of my colleagues seem content with one or two drafts, getting their slop out as soon as possible, I drag out the process of creation to the extent that completing a short story takes weeks and a novel like So Dark the Night required over three years before I was finally satisfied and released it. And that was working on it full time, every single day.
Writing is not a craft to me, it’s an art. There’s a difference. A big difference. Most scribblers can’t make that leap. I can. Every single one of my books is intelligent, challenging, innovative; none conform to expectations or fall back on formula. I try to get that across to readers, reviewers but it’s hard. They see that Black Dog Press is my imprint and right away start thinking “this is more self-published crap”. Dismissing me out of hand. Never giving me a fair shot.
I defy anyone to read the first 5-10 pages of one of my books, choose whichever you like, and then stop. By that point it will no longer be a question of the origins of the book, the circumstances of its publication—you’ll be too caught up in a great read. Of that, I am 100% certain.
Reviewers have written about the element of surprise in my books and stories and I think that’s key. When you’re reading one of my tales you have no idea how it’s going to end or what’s coming next. I love pulling the rug out from under you, leaving you in a whimpering heap. Never saw that coming, did you?
That quality is very much in evidence in Disloyal Son. It’s a mystery, within a mystery (and then some). The truth revealed in bleeding layers. If you give it a chance, it will be the best book you read this summer, maybe this year. And I don’t need to buy a four-star Kirkus review in order to know that.
Awhile back I noticed that sales of the e-book versions of So Dark the Night and Of the Night had really flattened. No growth, which meant my best marketing device (word of mouth) wasn’t having much of an impact.
Then I came across a blog entry from a gal who had read the e-book of So Dark the Night and complained that its formatting was funky and created a number of annoying glitches. Not good news.
Not long afterward I learned about the ePub format, which supposedly renders text compatible with most tablets and reading devices. So I contacted my chum Daniel at Scribe Freelance and had him whip up ePub versions of both my “Ilium” novels and dispatched them to Lightning Source, instructing them to replace the old files with this latest batch. Now we’ll wait and see if this helps re-ignite sales.
I admit (eyes cast down) I’m a very poor self-promoter. As a publisher, I complain bitterly but as an author I won’t be moved. I leave it up to readers to discover my work and I’m absolutely convinced that once they do, they become fans for life. And only too happy to spread the word about this whacked out Canuck writer who defies all conventions, tackles every genre and has carved a different path for himself, independent of the mainstream.
I’ve sent out some review copies of The Last Hunt to some western-themed magazines but, honestly, does anyone read book reviews any more? In those few publications that still deign to leave some space for something as retrograde and uncool as books…
It can be disheartening. How do you draw attention to one particular title when the media is flooded with thousands of new releases (books, e-books, CDs, DVDs, games) every day? You begin to feel like a tiny, insignificant figure lost amidst all the others in one of those Where’s Waldo? books.
On the other hand, this tiny press has been responsible for some pretty fine books over the past twenty (+) years and my readership is growing, albeit very, very slowly. My wife reminds me that I’m always been a late bloomer…let’s just hope it’s not too late. At some point, I’d like to enjoy the fruits of my labor. Instead of getting pelted with them.
What I wouldn’t give to be able to make the “Grand Tour”—see all the great capitals of Europe, capping things off with a long-anticipated visit to Thermopylae.
But will it ever happen? Will my workaholic nature and bouts of agoraphobia allow such a scenario? I’m dubious.
If nothing else, it’s a helpful, distracting fantasy.
A possibility, however remote, that some day all this craziness will lead to better, happier times.
A golden age, yet to come.
The date: Wednesday, October 12th
The time: 7:30 p.m.
Alicia Horner, the affable and hard-working Events Coordinator at McNally Robinson, has put together a promo page which provides all the relevant details.
Copies of both books will be available for purchase and, natch, I’ll be happy to sign them for you.
Don’t get to do stuff like this often enough and I miss it. My readings are very performance oriented (so to speak); I hate a boring author/reader and feel a genuine sense of accomplishment when I’ve entertained a live crowd and won over some new fans. Always seem to find a receptive audience whenever I read in Saskatoon—yet another reason why that city figures prominently on the list of my favorite places on Earth.
Jot “October 12th” down on your calendar (see how much advance notice I’m giving you?) and, if you’re in the neighborhood, drop by and hang out with us for awhile. And, afterward, browse the store, buy some books, keep the sputtering flame of literacy alive.
Hope to see you in October and I look forward to introducing you to a couple of terrific page-turners.