Except…wasn’t Virginia Woolf a “self-publisher”? After all, she released her work through Hogarth Press, which she co-owned along with her husband, Leonard. It was a going family concern—Virginia’s sister Vanessa Bell designed some of the book covers.
And I know for a fact Ezra Pound wasn’t averse to paying out of pocket, if it meant seeing his erudite, obscure poems get into print.
Robert Browning, ditto.
If I’m not mistaken, James Joyce put up part of the publication cost of his first collection, The Dubliners (regardless, his nervous publisher held the presses for years, wary of violating Ireland’s stiff obscenity laws).
I guess I’m saying that historically self-publishing, the vanity press, whatever you want to call it, wasn’t always the province of the hack and the wannabe. And I think the same is true today. There is a lot of shit out there, don’t get me wrong, but there are also a few genuinely talented, innovative authors in amongst the dross.
Don’t give up on us.
Over the holidays I devoted a considerable amount of thought to what should happen next with Black Dog Press.
So far, my imprint has released eleven books, a couple of limited edition chapbooks…but now what?
I’ve come to the determination that I won’t be publishing anything in 2017—and before the emails and complaints start flying, let me elaborate.
Despite my considerable efforts, Black Dog Press remains a very marginal enterprise. It is a constant struggle to draw attention to my writing when there are so many tomes being published and self-published, churned out like dumb, identical widgets. I want to pursue new methods for advertising my books, trying my best to overcome my aversion to self-promotion (a particularly ugly manifestation of narcissism). I’ve never been an author who haunts forums, always looking for an opportunity to reference my own work, and I’m not much a joiner, if you get my drift. More like your classic lone wolf.
In the past, I’ve sought out other, like-minded indie authors/publishers but, candidly, haven’t found many who take the printed word as seriously as I do. Very few scribes these days produce genuinely original, literary work; their prose is often derivative (fan fiction) or stuck in a genre of little interest to me (zombie, shapeshifter romance, etc.). Sadly, the proliferation of technology, the growing number of publishing platforms, means that the amateurs and wannabes out there can publish all the crap they excrete, with the minimum of editing or critical scrutiny. Pounding their chests and calling themselves writers, having a fit when anyone dares question their professional credentials. As petulant as they are untalented, vicious, rather than visionary.
Sending out review copies doesn’t work—that much has been made clear. Again, too many books, too few good publications (even fewer qualified critics)…and then there are the unnamed rags that want you to buy advertising space before they’ll even consider your book for review. There’s a special red-hot poker in Hell waiting for that scum.
I adamantly refuse to purchase a positive, five-star review from Kirkus or Publishers Weekly. Never, never, never.
What does that leave?
I’ve been looking into hiring a publicist, but that would mean leaving my comfort zone and putting my books, my personality, my face in the hands of a stranger. Granting them permission to do what’s necessary to “raise my profile” (I’m literally squirming as I type those words).
But something has to be done. I’m publishing terrific, intelligent, compelling novels and stories and they’re not getting the attention they deserve. After over 30 years as a professional author, my stature isn’t anywhere near what it should be…and the fault lies with me.
I have to do better at promoting my growing body of work, even if that means trying things I’ve never dared attempt before.
It’s an approach I’ve always shied away from, but there’s no other option.
If I want to continue growing my readership, keep Black Dog Press afloat, I have to cast aside my aversion to, gulp, selling myself to the public.
This isn’t going to be easy…
Righteous Blood is in the house.
The proof is well-nigh perfect and I’ve gone ahead and ordered copies for friends, Saskatoon bookstores, reviewers, etc.
The book retails at $19.00 and the shipping costs will be similar to my previous offering, Disloyal Son. Check my Bookstore page for further details.
Come ‘n git it!
The printed proof of RIGHTEOUS BLOOD should be here tomorrow.
Exciting times. Like an expectant father, pacing about the waiting room.
In the meantime, I spent part of my afternoon devising a promotional flier for the book—then Sherron comes home from work, does a little creative re-arranging and suddenly the flier’s looking pretty darn good.
This will go out with review copies and also to specialty or genre stores that might be willing to stock my book:
As the flier indicates, e-book and Kindle versions of RIGHTEOUS BLOOD are already available.
Now just gotta get a look at that proof…
Righteous Blood slowly creeps toward publication.
Susan, who’s been handling my interior layout, has delivered a text file for Lightning Source and is currently working on Kindle and ePub versions (to be read on tablets and other devices).
Chris, as you saw from my previous post, has devised another wondrous cover.
Both text and cover files were submitted to Lightning Source two days ago and the book remains in “pre-media”. If there are no glitches (there usually are), a proof of the book will be printed and dispatched to me via courier for close examination. At that point, if all is well, I give the go-ahead for publication, order however many copies I want to sell to booksellers and friends…and from then on, Righteous Blood is officially back in print.
But we’re not quite there. I mentioned previously that the folks at Lightning Source are more than a trifle finicky; their system has very strict specifications and that can be maddening. With previous books, I’ve had to re-submit either the text or cover files two or three times before I got it right. Crossing my fingers I’ve nailed it on this occasion and should know for sure in the next day or so.
Since I began posting about the process of publishing Righteous Blood, I’ve received a number of queries from individuals regarding various aspects of indie/self-publishing. Thought I’d post those questions and my replies for the benefit of all:
Q: You’ve complained various times about the difficulty and complexity of using Lightning Source as your printer—why stick with them when there are other platforms available?
A: Well, you know that old saying about the devil you know…but, really, I suppose I continue to do business with Lightning Source because they produce such lovely, professional looking books, plus they’re the platform that, in my view, promises the best potential access to booksellers around the world. As long as I pay my $12 annual fee, my books remain in Lightning Source/Ingram’s vast catalog, available to anyone who wants to order them, anywhere on the globe. I also like the fact that many mainstream, commercial publishers use Lightning Source as their printer—with over 30 years as a professional writer under my belt, I want all the benefits of high-quality services and standards. My books are created and designed to look identical to (or better than) any title released by traditional publishers. That’s my goal and Lightning Source helps me achieve it.
Q: Have you had any experience with Amazon’s CreateSpace or Lulu.com?
A: No, I haven’t. My understanding is that Lulu is more geared to beginners and amateurs. It’s where you should go if you want to print a few copies of your family history or a collection of your grandmother’s poems (or whatever). CreateSpace seems to produce a lot of stuff I have little use for: fan fiction, erotic shapeshifter romance, the silly shit produced by wannabes and sub-literates. Much of it only available digitally (because it’s so cheap and easy to set up). Both CreateSpace and Lulu are less costly and more user-friendly than Lightning Source, which is why certain kinds of “authors” are drawn to those other platforms. With Lightning Source, there are more hoops to jump through and that tends to discourage non-professionals. I guess that’s yet another reason I use them.
Q: I find the self-publishing process confusing and labor-intensive and I have limited computer skills. Your advice?
A: There is a learning curve and you can expect a great deal of frustration along the way. There are agencies like Upwork, who can provide you with connections to skilled men and women who have extensive experience typesetting and designing books. For a relatively modest fee, they can prep your manuscript so that it is printer-friendly, even set up a cover for you. The more services and help you require, the more expensive it gets. Again, if you’re only publishing a vanity book, something of questionable literary or commercial merit, go to Lulu, get it done on the cheap. You don’t need an ISBN, you’re not looking to get on bookstore shelves, you just want a couple of copies of a title for sentimental reasons.
Q: Even after all this time, do you find there is still a stigma toward self-published books?
A: Undoubtedly, and in my opinion that stigma is well-deserved. Technology and print-on-demand is allowing far too many people to publish their godawful, inept scribbling. It has empowered the wannabes, convinced them that for a few hundred bucks they can be SERIOUS writers. The cult of the amateur has done lasting damage to literature, reducing authors in stature and cultural importance since, after all, “everyone has a book inside them”. That kind of twaddle has enriched creative writing programs (and instructors) for decades.
Q: How much can I expect to spend publishing my book?
A: That varies. If you’re computer-savvy and can handle the set-up yourself, it saves a lot of time and money. Finding and purchasing cover art is another expense—again, if you have some design background, perhaps you could cobble together an eye-catching cover without having to resort to using someone else’s work. My books usually range from $1200-1800 (each), depending on if I’m using my own cover art, the length of the book in question and the number I want printed to sell or send out as promo copies.
Q: How do you promote your books?
A: Short answer: badly. I send out review copies but that’s usually a waste of time. Book reviewers are a dying breed and most of them have a dim view of self-published books, regardless of the quality. Last time I heard, something like a quarter million books are published in North America every year, and self-publishing has only contributed to that deluge. So much crap being printed and so many different forms of entertainment and distractions available to our potential audience. How do you draw attention to your work in that maelstrom? If you figure that one out, you’re on the fast track for a Nobel Prize…
* * *
That’s it for now. If you have any further questions about self-publishing or indie writing in general, drop me a line at email@example.com.
I had a dickens of a time with the cover of Righteous Blood.
For some reason, I resisted doing what I’d done on previous occasions: go on-line, to a site like RedBubble (or some place similar), tap in “dark fantasy art” as my search term and see what came up.
For So Dark the Night I must have looked through over a thousand images. Easily.
Not only was the effort of actually finding art to match the mood and message of Righteous Blood daunting, if I did manage to identify an illo that appealed to me I’d have to locate the artist (not always easy), secure their permission to use their art for a reasonable fee (ditto) and then, y’know, come up with the money for the transaction.
Earlier this spring I needed a break from writing, retreated to my basement dungeon where I like to paint and shoot my strange, short films, and slopped away happily on a couple of canvases. Both pieces turned out well, but my favourite was inspired by apocalyptic thinking: global warming, the massive wild fires that have raged around the world due to drought conditions and human tampering. I titled it “Red Skies” and quickly recognized how it might be the answer to my cover art woes.
Mark Rothko was definitely an influence, wouldn’t you say?
I sent a Jpg of “Red Skies” to Black Dog Press’s longtime cover designer Chris Kent last week, told him to use it as source material but not feel slavishly bound to the original. We had to be careful with other people’s artistic efforts but I wanted to give him permission to play with the image to his heart’s content.
Chris is a full-time teacher, a husband and father, an athlete constantly in training…but he also has an artistic side that he loves to indulge, a passion for design and art that’s very much a holdover from childhood.
Over the next few days, he tinkered with my painting, spitballing me a few initial notions like this one:
But I got a sense these first salvos were sort of tentative, Chris not sure how much license he had to tamper with my work.
But then, with his next flash of inspiration, he abandoned all fealty to the original and just fucking went for it. I opened up the file he sent, sat back and gaped at the shattered, fractured version of “Red Skies” that now graced the cover.
And went absolutely mental over it.
Sent him a few minor suggestions, nothing of any great import, he went away did some more polishing and then delivered the final version. His masterpiece.
What do you think?
Cooler weather in these parts of late, which has at least partially subdued the massive wildfire (dubbed “the Beast” by one clever wag) raging near Fort MacMurray. A number of mornings we woke to hazy skies and a smoky miasma…and Fort Mac is a significant distance from us, hundreds of miles. Gives you an idea of the scale of the conflagration.
Twenty per cent of the city is destroyed, according to the latest reports. Terrible news but not as horrific as it might have been. And despite the scale of the evacuation, there were no serious snafus, no loss of life, which is a credit to everyone involved. Let’s hear it for those first responders and emergency crews!
Our prime minister insists that now is not the time to lay blame for the inferno, that we should keep all this talk of global warming and climate change on the back burner until the folks of Fort Mac return home and have some sort of rebuilding scheme in place.
So, Mr. Trudeau, we can’t examine the past (yet), but how about the future? How about re-envisioning Fort Mac not as an industrial, fossil fuel hub, but a northern centre for alternative energy? How about factoring in a “green” component to the reconstruction of Fort MacMurray, transitioning it from a polluting, bituminous holdover from the past into a sustainable city of the future? A federal-provincial partnership, an infrastructure project with an actual purpose and end game, rather than merely throwing taxpayer money around. Imagine that…
* * *
Sporadic blog posts for the past month and while some of that was work-related, there were other distractions and developments to annoy me like, for instance, health and dietary adjustments after I was diagnosed as a Celiac. Lousy, shanty Irish genes. So no more gluten for me (farewell Guinness beer, sob). And since I was cleaning up my act anyway, I decided to ditch coffee drinking (strong and over-sugared) and pledge myself to more exercise, a healthier life regime. Which has totally screwed up my daily routine and since I am an obsessive-compulsive this, naturally, led to quite a bit of upheaval and teeth-grinding. Really just starting to come out of it now.
And about time, too. Didn’t I promise I’d be posting about the process of bringing my book Righteous Blood back into print? A rebooted version of one of my most popular efforts, with new cover art, as well as a specially written introduction and notes on each of the novellas.
Step 1: Finally completed edits/proofreading and okayed the final draft last week.
Step 2: Chose my cover art (a recent acrylic painting of mine, titled “Red Skies”).
Step 4: Signed on to Upwork and advertised for a person to handle the interior design/layout of my book. Upwork is a company that allows thousands of freelancers from around the world to post their resumès and hire themselves out on short term jobs relating to their area of expertise. Out of twenty-two possible candidates, I selected Susan, who has had extensive experience with layouts and typesetting, and hired her. She’s already impressed me with her communication skills and her promise to have something to show me later this week. That’s fast work.
Some blokes are lucky—they have the computer and graphic art background that allows them to do their own cover and book design. I am not so fortunate.
And not only that, the publishing platform I use, Lightning Source, is, to my mind, overly complicated, their parameters and specifications very precise. There is no room for error. If you submit text and cover files that fail to meet their inflexible specs, the files are rejected and you have to try again. This will be my ninth project with Lightning Source, I have a long history with them and in the end they do deliver fine-looking books, but they also drive me ’round the bend at times. I’m sure other folks have their own horror stories with Createspace or Lulu…the grass is always greener and all that. My advice is unless you have computer savvy or the resources to hire someone who can do the job, give Lulu a shot first. They’re much more user-friendly and oriented toward service and assistance.
Once I hear from Susan and have a firm idea of the page count of Righteous Blood, I then go back Lightning Source, download their cover template and send that to Chris. He’ll upload his cover design on to that template, tweak it, zip it to me for my approval.
But I’m getting ahead of myself.
I’ve got my cover art, hired my interior layout person.
The book is now officially “in the pipeline”.
Further instalments to come…
I make that commitment with, I confess, some serious misgivings. My absolute nightmare is emulating my hero, Orson Welles, who spent the vast majority of his time trying to beg, borrow or steal the money he needed to finance his pictures. He frequently bemoaned wasting his energy on this soul-destroying scut work when he could have been, y’know, making great movies. When he died, he left a string of unfinished projects and his body of work was far, far smaller than it should have been. That represents a crime against cinema itself.
I measure myself by the latest project in front of me—and that’s a major drawback. Once I finish a book or short story or poem I quickly lose interest, already eying the next challenge. I admit it: I have been completely negligent when it comes to plugging the ten books this press has released thus far. I send out review copies, write up some accompanying background material…and then pretty much forget about it. Onward and upward!
But I’m a sentient creature, I can learn, adapt, change. So during the past week I’ve signed up for both Smashwords and Wattpad, making a substantial selection of my writings available for free downloading and sampling on those sites (see: the “Links” sidebar to the right of this post). I’ve also contributed comments to a couple of writing forums and reached out to a few fellow indies.
As well, in the coming weeks, I’ll be giving you a step-by-step (blow by blow?) account of my efforts to publish the next Black Dog Press offering, a reprint of Righteous Blood, a volume featuring two terrifying novellas originally released by PS Publishing back in 2002. You wanna know how to publish a book, experience the joy and (mainly) torments of that process firsthand, well, keep watching this space.
I spent part of last autumn getting the text of Righteous Blood into shape, making sure there were no formatting glitches, etc. I also wrote a foreword and some end story notes. That part is pretty much ready to go. But I still need to find cover art, select an interior layout person (Chris Kent will once again handle cover design) and start the production ball rolling. My tentative release date is April 1st—better get a move on.
So…busy times. But I can’t forget to leaven all that labor with a little bit of fun.
Which means…see you at the first home game of this province’s new professional lacrosse team, the Saskatchewan Rush. I’ll be driving in to Saskatoon on Friday, attending the match with four of my favourite lads (including my two sons). The forecast is for cold weather but that doesn’t deter the hardy sports fans in this part of the world. Watch for me, I’ll be the guy in the yellow/gold Bruins hat, imbibing good, Canadian ale and grinning from ear to ear.
I love lacrosse. Fantastic game. Canada’s real national sport.
I get quite a number of notes from individuals requesting my advice on matters relating to publishing, indie or otherwise.
Recently, two or three people queried me about how to better “monetize” their writing.
Folks, anyone who has spent even a brief period on this site or has read a mere handful of my Tweets would know that I hold such attitudes in absolute contempt.
Trying to break into writing to make money, seeking fame, fortune and bestseller-dumb? Sorry, you’ve come to the wrong place.
If you’re a purveyor of fan fiction, you should have your hands burned off with an acetylene torch. You are the shit real writers scrape off the bottom of their shoes.
If you concoct shapeshifter/paranormal romance you are a literary pornographer. You exhibit Grade Six-level writing and, it’s clear, retain an absolute horror of penetrative intercourse. As Bill Hicks would say: case fucking closed.
If you “lease” your talent to some franchise, averring that your penny dreadful writing subsidizes your “good” stuff, you’re only fooling yourself…and the gods of Literature can be very, very cruel. Regardless of how you rationalize it, you are whoring your Muse, peddling her ass for a fistful of loot. Your self-righteousness, the ferocity of your denials, only reveals the depth of your insecurity, your secret shame. You disgust me.
A twenty-something twat knows fuck all about life and has no right to claim an authoritative view on anything. You are also far too young and insignificant for a memoir. No one gives a shit about the suffering and pain (largely self-inflicted) you’ve endured during your brief existence. Your life is not unique or particularly interesting. You are part of a growing demographic: an egotistic, narcissistic non-entity with delusions of self-importance. There’s a lot of that going around nowadays and no vaccine in sight. Pity…
Demanding correct spelling and competent syntax is not “old school” thinking.
Unless you approach your craft with devotion and seriousness, work tirelessly and daily at improving yourself, you are a dabbler. A wannabe. Your efforts the equivalent of macaroni art: the gold paint may be slightly more gaudy, the noodles more generous, but it amounts to the same, unsightly mess stuck to the front of your fridge.
This blog is dedicated to a higher purpose, a celebration of the power and majesty of the printed word.
There are plenty of sites for people who compose in crayon, scribble on walls or any available surface and congratulate themselves for their artistry.
If that last sentence describes where you’re at, I think you’ve overstayed your welcome.
There’s the door.
Don’t let it hit you on the ass on the way out.
You know that’s always the case. When I’m hard at work, the last thing I think about is composing another blog entry. Don’t get me wrong, you folks are great, love hanging out with you, but writing, the creative act…well, that’s my lifeblood. My raison d’être.
This time, yes, there’s been creativity, a new short story…but, in all honesty, I’ve been devoting most of my time and energy to promoting Disloyal Son. With the hundreds, thousands of books being released every month, how do I draw attention to a solid, literate novel that anybody with two neurons to rub together will love? How do I compete with shapeshifter erotica and zombie porn and glorified fan fiction? Well, first of all, I send out review copies. Lots of review copies. To the major newspapers, mystery magazines, selected bookstores. Along with promo material and fliers that we agonize over, striving to come up with the most enticing wording. Again, trying to separate this book from the herd. The dung pile.
Good God, there are a lot of terrible books out there. Not just “self-published” either. The traditional publishers apparently believe the vast majority of contemporary readers (especially women) have the I.Q. of brain-damaged marsupials. If you’re looking for a quality book to read this summer, good luck. The trads no longer have any interest in cultivating authors, helping them find their voice and develop as artists. They’re staffed by corporate drones who merely seek “product”, mass market releases—swiftly excreted, endlessly repeated. Passionless, derivative, facile, inept.
You want to know the difference between my approach to writing, as opposed to just about everyone else’s? I care. I respect language, the traditions and legacy of literature. I treasure a well-constructed sentence and expend enormous efforts honing and shaping my work. I’m a freak when it comes to editing—meticulous to the point of, well, insanity. While many of my colleagues seem content with one or two drafts, getting their slop out as soon as possible, I drag out the process of creation to the extent that completing a short story takes weeks and a novel like So Dark the Night required over three years before I was finally satisfied and released it. And that was working on it full time, every single day.
Writing is not a craft to me, it’s an art. There’s a difference. A big difference. Most scribblers can’t make that leap. I can. Every single one of my books is intelligent, challenging, innovative; none conform to expectations or fall back on formula. I try to get that across to readers, reviewers but it’s hard. They see that Black Dog Press is my imprint and right away start thinking “this is more self-published crap”. Dismissing me out of hand. Never giving me a fair shot.
I defy anyone to read the first 5-10 pages of one of my books, choose whichever you like, and then stop. By that point it will no longer be a question of the origins of the book, the circumstances of its publication—you’ll be too caught up in a great read. Of that, I am 100% certain.
Reviewers have written about the element of surprise in my books and stories and I think that’s key. When you’re reading one of my tales you have no idea how it’s going to end or what’s coming next. I love pulling the rug out from under you, leaving you in a whimpering heap. Never saw that coming, did you?
That quality is very much in evidence in Disloyal Son. It’s a mystery, within a mystery (and then some). The truth revealed in bleeding layers. If you give it a chance, it will be the best book you read this summer, maybe this year. And I don’t need to buy a four-star Kirkus review in order to know that.