Over the holidays I devoted a considerable amount of thought to what should happen next with Black Dog Press.
So far, my imprint has released eleven books, a couple of limited edition chapbooks…but now what?
I’ve come to the determination that I won’t be publishing anything in 2017—and before the emails and complaints start flying, let me elaborate.
Despite my considerable efforts, Black Dog Press remains a very marginal enterprise. It is a constant struggle to draw attention to my writing when there are so many tomes being published and self-published, churned out like dumb, identical widgets. I want to pursue new methods for advertising my books, trying my best to overcome my aversion to self-promotion (a particularly ugly manifestation of narcissism). I’ve never been an author who haunts forums, always looking for an opportunity to reference my own work, and I’m not much a joiner, if you get my drift. More like your classic lone wolf.
In the past, I’ve sought out other, like-minded indie authors/publishers but, candidly, haven’t found many who take the printed word as seriously as I do. Very few scribes these days produce genuinely original, literary work; their prose is often derivative (fan fiction) or stuck in a genre of little interest to me (zombie, shapeshifter romance, etc.). Sadly, the proliferation of technology, the growing number of publishing platforms, means that the amateurs and wannabes out there can publish all the crap they excrete, with the minimum of editing or critical scrutiny. Pounding their chests and calling themselves writers, having a fit when anyone dares question their professional credentials. As petulant as they are untalented, vicious, rather than visionary.
Sending out review copies doesn’t work—that much has been made clear. Again, too many books, too few good publications (even fewer qualified critics)…and then there are the unnamed rags that want you to buy advertising space before they’ll even consider your book for review. There’s a special red-hot poker in Hell waiting for that scum.
I adamantly refuse to purchase a positive, five-star review from Kirkus or Publishers Weekly. Never, never, never.
What does that leave?
I’ve been looking into hiring a publicist, but that would mean leaving my comfort zone and putting my books, my personality, my face in the hands of a stranger. Granting them permission to do what’s necessary to “raise my profile” (I’m literally squirming as I type those words).
But something has to be done. I’m publishing terrific, intelligent, compelling novels and stories and they’re not getting the attention they deserve. After over 30 years as a professional author, my stature isn’t anywhere near what it should be…and the fault lies with me.
I have to do better at promoting my growing body of work, even if that means trying things I’ve never dared attempt before.
It’s an approach I’ve always shied away from, but there’s no other option.
If I want to continue growing my readership, keep Black Dog Press afloat, I have to cast aside my aversion to, gulp, selling myself to the public.
This isn’t going to be easy…
You undoubtedly have a number of book-lovers on your Christmas list you need to buy for.
And it’s always a dilemma, isn’t it, trying to figure out what a book nerd would like. Let’s face it, everyone’s tastes are different and bibliophiles are a notoriously strange bunch.
But if you’re seeking something quirky, off the beaten track, a truly personal gift, have you given any thought to indie presses?
I can think of a number of excellent small publishers who could use your business.
And, ahem, may I also draw your attention to my little publishing concern, Black Dog Press.
You can peruse my Bookstore page for details on each of my titles—it’s a disparate catalog, featuring mystery, suspense, sci fi, horror…even an old style western.
Support indie artists!
Righteous Blood is in the house.
The proof is well-nigh perfect and I’ve gone ahead and ordered copies for friends, Saskatoon bookstores, reviewers, etc.
The book retails at $19.00 and the shipping costs will be similar to my previous offering, Disloyal Son. Check my Bookstore page for further details.
Come ‘n git it!
For not the first time (and certainly not the last), I find myself apologizing for the lengthy interval between blog posts.
But, as I’ve pointed out previously, when I’m deeply immersed in a project I don’t have the time or energy to blog—so when these long silences (inevitably) crop up, I think you can safely assume I’m up to something.
In this instance, two short stories have been devouring my waking hours. One, “The Grey Men”, is a mystery/suspense tale clocking in at 1900 words, and “Magic Man”, the one I’m just wrapping up, is 8700 words (33 pages) long.
Upon its completion “The Grey Men” struck me as more accessible and genre specific than my usual efforts, so I did something very out of character and actually submitted it to a magazine for consideration. Longtime readers know I swore off that practice ages ago and only rarely offer my short fiction to publications or writing competitions. Why bother with extended (interminable) response times and form rejections when I can just go ahead and release my work either here or over on Scribd? But, I dunno, “The Grey Men” is a solid, convincing story and maybe just this once a perceptive editor will see its merits and snap it up. I’ll let you know.
I tackled “Magic Man”, in all honesty, because I was feeling quite smug and confident after completing “The Grey Men”. I should have known better.
The first draft of “Magic Man” was written back in 1984. I kid you not. It was one of the tales that signalled a shift from narratives centred around myself, my own life experiences, to venturing out into unexplored waters, creating entirely fictional worlds and characters. For that reason, I’ve always had a rather fond view of “Magic Man”, never completely forgot about it. And so, as an exercise, I pulled the one, typed copy of “Magic Man” out of my archives and set to work.
It was torture. First of all, I had to tap in the story, 4-5000 words of it, and that was an excruciatingly slow process because I couldn’t help correcting and doing adjustments as I went along, which really was incredibly stupid and stretched the process out. Dumb, dumb, dumb. Just type the fucking thing in, Cliff, and then start editing. Nope. Finally, got the entire draft on computer…and that’s when it really got difficult.
Obviously, I’m a much better writer now than I was thirty-one years ago. That guy back in 1984, he was still basically a rookie, a kid learning the ropes. So “Magic Man” needed work, lots and lots and lots of work. At the same time, however, I wanted to show respect to the kid, the one I remembered slaving away on this story, really excited about it because he knew it was a step, more like a lurching, uncertain stumble, in a new and different direction. I wanted to recognize that effort, the courage it took to complete “Magic Man”, and so I was also determined to preserve as much of the spirit of the original as possible.
Finally, two weeks later, it’s almost done. Sherron is downstairs reading the copy of “Magic Man” I printed last night. I didn’t tell her (never do) what I’ve been up to so she’s in for a treat. She’ll remember this story very well: after all, it’s one of the first I ever dedicated to her.
If “The Grey Men” falls into the mystery/suspense category, “Magic Man” is a bit more problematic. There are elements of dark/urban fantasy, I suppose, but for the most part it’s a mainstream effort. Realistic setting and scenario. Which will likely make it next to impossible to sell or market the bloody thing. The extended length will factor against it as well. In the old days, I might have sent it to magazines like Cemetery Dance or Midnight Graffiti, but the latter no longer exists and the former has been closed to submissions for ages. I might release the tale as a Kindle “single”, sell it for 99 cents a download, but I’m not sure what that would achieve. I’m very happy with how “Magic Man” turned out and would like to see it presented to readers in an attractive, respected venue.
So let me throw it out there: anybody know of a decent-sized anthology or magazine willing to look at an 8700-word story featuring a “touch of strange”? If so, drop me a line at firstname.lastname@example.org.
400 blog posts? Can that possibly be right? Even with all the long gaps, the periods of time when I’ve completely ignored and shunned Beautiful Desolation?
Amazing. Inconceivable. I think that averages out to 40-45 blog posts a year or around one a week. Not bad for a full-time workaholic author.
Looking back over the years it’s interesting to note the changes in tone and content. I confess I was a very, very angry man when I first started posting on Beautiful Desolation eight-and-a-half years ago—check out a few of those early blog posts and you’ll see what I mean. I was fed up with money-hungry, corporate publishers and their idiotic editors, and the greedy literary agents colluding with them to destroy any chance of interesting, innovative authors getting into print. The publishing biz, especially after the big, multi-national takeovers in the 1980s (something else to thank Ronnie Raygun for), has systemically dummied down the marketplace to the extent that sub-literate, amateur purveyors of fan fiction have a better chance getting their work in book stores and sales racks than the next Don DeLillo or David Foster Wallace. Disgusting, innit? My fury with that situation finally boiled over when a draft of my first novel, So Dark the Night, was rejected by an editor who kept me waiting over a year before delivering the bad news. I penned a very public “fuck off” letter to the industry, a portion of which which was reprinted in “GalleyCat“, an on-line site devoted (mainly) to the New York publishing scene. Folks who responded to my expletive-filled tirade warned me that I’d burned all my bridges and “would never work in this town again”.
But by that point I was beyond caring. I had recently discovered print-on-demand (POD) publishing and immediately recognized that printing had finally caught up with the times and authors now had a relatively inexpensive and efficient way of releasing their own work without involving editors and agents or gate-keepers of any kind. I had self-published my first book, Sex & Other Acts of the Imagination in 1990, but those were the bad, old days of offset printing and all the horrors associated with that. Print-on-demand simplified and streamlined the process…and it also didn’t encumber you with 500 or 1,000 copies of your book to store and inventory (with POD there are no minimum print runs).
Thanks to print-on-demand, my wee imprint, Black Dog Press, was reborn, rejuvenated…and I was a much happier camper.
And so the rants here came a lot less frequently—though topics like the amateurization of the arts and National Novel Writing Month always seem to spark more vitriol—and I settled down, embracing the independent (indie) writing world, feeling empowered and artistically fulfilled, knowing that my work was available to the reading public exactly the way I envisioned it. No middlemen, no interference.
Coming up on ten (10) books later, and I keep doing my thing, making no apologies, kickin’ against the pricks. Older, greyer, a little wiser, a “grand old man” (at 52) of self-publishing/indie writing. Still refusing to pay obeisance to fashions and trends, still refusing to whore my talent, writing what I want to write. Power to the people, motherfuckers!
I’ve got a catalog of excellent books and every single one of them is unique and original and highly literate.
After thirty years as a professional author, I’ve seen ’em come and go but, hey, here I am, still standing, still creating and publishing intelligent, highly crafted prose while many one-hit wonders and flashes-in-the-pan have slipped into obscurity or disappeared altogether. Where are they now?
I’m a “neglected” author, I’m a “cult” author, operating on the fringe, below the radar, working without the slightest desire for fame or monetary reward.
But the main thing is I’m working, staying relevant, productive, thematically and stylistically daring. Consumed by the act of creation.
It will be interesting to read blog post #500 in a couple years’ time.
I wonder how much will have changed, with my writing, the state of the world.
In either case, I can only hope (and pray) it’s for the better.
- Sherron finished “Magic Man” a few minutes after I completed this post and loved it. Just for the record…
It can be a somber, sobering process, this kind of self-evaluation, and, inevitably, I get around to my writing.
Thirty years as a professional author and not much of a dent made. Black Dog Press, my imprint (described as a “micro-press” on my Saskatchewan business license) barely scrapes by. It’s no coincidence that I usually publish my titles in the early spring, right after the annual check from the Public Lending Rights folks arrives. It just about pays for each new release.
And let’s be honest, my books sell very modestly; outside a small coterie of readers, I am virtually unknown. I sent out something like 45 copies of my last book, Disloyal Son, to newspapers, magazines, assorted literary folk, receiving precisely three polite acknowledgements and no reviews. Not one. One mystery magazine emailed me, thanking me for sending a copy their way and offering to sell me a full-page ad that could maybe/possibly run in the same issue as the review (hint, hint). I didn’t have money for the ad and they didn’t end up publishing a review. It’s the way things work these days. Kirkus Reviews? Publishers Weekly? For the right price you can commission a four-star review and laudatory blurbs…never mind that no one has even glanced at the book in question.
Publishing is a dirty business, there’s no denying it.
And it’s hard to stay positive, to keep on keeping on, when you know the deck is stacked, the marketplace flooded with a quarter million new releases every year, a clammer of dissonant voices begging to be heard, a hellish, caterwauling chorus.
But it’s the work, that joyfulness I feel when everything is clicking, sentences and paragraphs almost being dictated to me, that’s what makes it worthwhile. As long as I’m able to put pen to paper, as long as those words don’t dry up, inspiration fleeing from me, I think I can endure almost anything.
Creation is everything to me. As soon as I’m done a project, I’m ready to move on, tackle another challenge. And that’s why I don’t spend much time mourning the poor sales of my last novel or short story collection, or grind my teeth down to the gums as I watch their rapid plummet to the bottom of Amazon’s sales rankings. Those four-dollar royalty checks? Hey, bring ’em on.
Just…keep the words coming. In good times and bad. Darkness and light. Ecstasy and despair.
Anything but that screaming silence.
You know that’s always the case. When I’m hard at work, the last thing I think about is composing another blog entry. Don’t get me wrong, you folks are great, love hanging out with you, but writing, the creative act…well, that’s my lifeblood. My raison d’être.
This time, yes, there’s been creativity, a new short story…but, in all honesty, I’ve been devoting most of my time and energy to promoting Disloyal Son. With the hundreds, thousands of books being released every month, how do I draw attention to a solid, literate novel that anybody with two neurons to rub together will love? How do I compete with shapeshifter erotica and zombie porn and glorified fan fiction? Well, first of all, I send out review copies. Lots of review copies. To the major newspapers, mystery magazines, selected bookstores. Along with promo material and fliers that we agonize over, striving to come up with the most enticing wording. Again, trying to separate this book from the herd. The dung pile.
Good God, there are a lot of terrible books out there. Not just “self-published” either. The traditional publishers apparently believe the vast majority of contemporary readers (especially women) have the I.Q. of brain-damaged marsupials. If you’re looking for a quality book to read this summer, good luck. The trads no longer have any interest in cultivating authors, helping them find their voice and develop as artists. They’re staffed by corporate drones who merely seek “product”, mass market releases—swiftly excreted, endlessly repeated. Passionless, derivative, facile, inept.
You want to know the difference between my approach to writing, as opposed to just about everyone else’s? I care. I respect language, the traditions and legacy of literature. I treasure a well-constructed sentence and expend enormous efforts honing and shaping my work. I’m a freak when it comes to editing—meticulous to the point of, well, insanity. While many of my colleagues seem content with one or two drafts, getting their slop out as soon as possible, I drag out the process of creation to the extent that completing a short story takes weeks and a novel like So Dark the Night required over three years before I was finally satisfied and released it. And that was working on it full time, every single day.
Writing is not a craft to me, it’s an art. There’s a difference. A big difference. Most scribblers can’t make that leap. I can. Every single one of my books is intelligent, challenging, innovative; none conform to expectations or fall back on formula. I try to get that across to readers, reviewers but it’s hard. They see that Black Dog Press is my imprint and right away start thinking “this is more self-published crap”. Dismissing me out of hand. Never giving me a fair shot.
I defy anyone to read the first 5-10 pages of one of my books, choose whichever you like, and then stop. By that point it will no longer be a question of the origins of the book, the circumstances of its publication—you’ll be too caught up in a great read. Of that, I am 100% certain.
Reviewers have written about the element of surprise in my books and stories and I think that’s key. When you’re reading one of my tales you have no idea how it’s going to end or what’s coming next. I love pulling the rug out from under you, leaving you in a whimpering heap. Never saw that coming, did you?
That quality is very much in evidence in Disloyal Son. It’s a mystery, within a mystery (and then some). The truth revealed in bleeding layers. If you give it a chance, it will be the best book you read this summer, maybe this year. And I don’t need to buy a four-star Kirkus review in order to know that.